Catalina Marketing

Leading provider of point-of-sale shopper marketing and retail media solutions with extensive retail partnerships

Catalina Marketing (now operating as Catalina) is a pioneer in shopper intelligence and personalized marketing, founded in 1983. The company leverages purchase data from over 95 million households across more than 22,000 retail stores to deliver targeted promotions, coupons, and advertising at the point of sale. Catalina's proprietary network connects CPG brands with shoppers through in-store, online, and mobile channels, using real-time purchase behavior to trigger personalized offers. The company operates one of the largest shopper databases in the world, processing billions of transactions annually to help brands optimize their marketing spend and drive measurable sales lift. Catalina's platform enables CPG manufacturers to reach consumers with relevant offers based on actual purchase history rather than demographic assumptions. The company has evolved from its original coupon-at-register model to encompass digital media, mobile apps, and omnichannel marketing solutions. Catalina serves major CPG brands and retailers globally, with a strong presence in North America and Europe. The company is recognized for its ability to measure campaign effectiveness through closed-loop attribution, connecting advertising exposure directly to in-store and online purchases. As a subsidiary of Checkout Holding Corp (acquired in 2017), Catalina continues to be a significant player in the retail media and shopper marketing ecosystem.