BR Media Group

Leading Brazilian influencer marketing agency with deep Latin American creator networks, now operating under Publicis Groupe's global umbrella

BR Media Group is a Brazilian influencer marketing agency headquartered in São Paulo, Brazil, that specializes in connecting brands with digital content creators and influencers across Latin America. The company offers end-to-end influencer marketing services including talent identification, campaign strategy, content production, and performance measurement, with a particular focus on the Brazilian and broader Latin American markets. The agency has built a robust network of influencers spanning multiple content categories and platforms, including Instagram, YouTube, TikTok, and other social channels popular in the region. BR Media Group serves as a bridge between global and regional brands seeking authentic connections with Latin American consumers through creator-led content and social media campaigns. BR Media Group was acquired by Publicis Groupe, one of the world's largest advertising holding companies, as part of Publicis's strategic expansion of its capabilities in Latin America. The acquisition allowed Publicis to strengthen its influencer marketing offering in a rapidly growing digital advertising market, integrating BR Media Group's local expertise and creator relationships into its broader portfolio of marketing services. The company operates as a subsidiary within the Publicis ecosystem, contributing specialized influencer marketing capabilities to the group's regional operations.