B
Bobbie
San Francisco, California, United States · Founded 2018
51-200 employees · $90M+
Sourced & current · updated Oct 21, 2026
Bobbie is a U.S.-based organic infant formula brand that sells directly to parents via subscription, positioning itself as a premium, European-style alternative to conventional formula.
Where they sit
Premium organic infant formula challenger brand competing against legacy CPG giants via a DTC subscription model and clean-ingredient positioning