Stacey Andrade-Wells

Stacey Andrade-Wells is a seasoned marketing executive known for bridging the gap between brand storytelling and performance-driven digital advertising. At Bobbie, the direct-to-consumer organic infant formula brand, she has helped scale the company's marketing efforts during a period of rapid growth and heightened consumer trust challenges in the infant nutrition category. Her work reflects a sophisticated understanding of how modern brands must navigate privacy-conscious advertising environments while maintaining authentic consumer connections. Prior to Bobbie, Andrade-Wells built her career across agency and brand-side roles, developing expertise in programmatic advertising, audience targeting, and digital media strategy. She has worked with consumer brands to architect full-funnel marketing programs that leverage data and technology without sacrificing brand integrity — a balance increasingly critical in the post-cookie advertising landscape. Her career trajectory reflects the evolution of the AdTech industry itself, moving from channel-specific digital tactics toward integrated, privacy-first marketing strategies. She is recognized among peers for her ability to translate complex advertising technology capabilities into actionable brand growth strategies, particularly for challenger and DTC brands competing against established incumbents.

Last updated Sep 27, 2026 by the ATDb Editorial Team