Laura Modi
Laura Modi is the co-founder and CEO of Bobbie, the first USDA Organic infant formula company in the United States, which she launched in 2018 alongside co-founder Sarah Hardy. Bobbie was built on the premise of offering a European-style, clean-ingredient formula to American parents, disrupting a category long dominated by legacy brands. Modi has become a prominent voice in the consumer health and parenting space, particularly following Bobbie's critical role during the 2022 US infant formula shortage, when the company rapidly scaled operations to meet surging national demand. Prior to founding Bobbie, Modi held roles at Google, where she worked in sales and partnerships, and at Stella & Dot, the social selling jewelry and accessories company, where she developed expertise in direct-to-consumer brand building and community-driven marketing. These experiences shaped her approach to building Bobbie as a brand deeply connected to its consumer community of parents. Modi has raised significant venture capital for Bobbie, with the company securing funding from investors including Combine and others, reaching a valuation that positioned it as a notable challenger brand in the infant nutrition space. She is widely recognized as an operator who built a mission-driven consumer brand from the ground up, navigating complex FDA regulatory requirements, supply chain challenges, and a national public health crisis.
Last updated Sep 9, 2026 by ATDb automated enrichment · Connections updated Sep 14, 2026
- Years in industry
- 15 years
Bio
Laura Modi is the co-founder and CEO of Bobbie, the first USDA Organic infant formula company in the United States, which she launched in 2018 alongside co-founder Sarah Hardy. Bobbie was built on the premise of offering a European-style, clean-ingredient formula to American parents, disrupting a category long dominated by legacy brands. Modi has become a prominent voice in the consumer health and parenting space, particularly following Bobbie's critical role during the 2022 US infant formula shortage, when the company rapidly scaled operations to meet surging national demand. Prior to founding Bobbie, Modi held roles at Google, where she worked in sales and partnerships, and at Stella & Dot, the social selling jewelry and accessories company, where she developed expertise in direct-to-consumer brand building and community-driven marketing. These experiences shaped her approach to building Bobbie as a brand deeply connected to its consumer community of parents. Modi has raised significant venture capital for Bobbie, with the company securing funding from investors including Combine and others, reaching a valuation that positioned it as a notable challenger brand in the infant nutrition space. She is widely recognized as an operator who built a mission-driven consumer brand from the ground up, navigating complex FDA regulatory requirements, supply chain challenges, and a national public health crisis.
Career
VP of Sales & Partnerships
Stella & Dot · 2014-2018
Sales & Partnerships
Google · 2009-2014
Board memberships
Expertise & education
Expertise
Education
- BA, University of Colorado Boulder
Speaking topics
Recognition
Notable achievements
- Co-founded Bobbie, the first USDA Organic infant formula brand approved in the United States
- Led Bobbie's emergency scale-up during the 2022 US infant formula shortage, becoming a key supplier to American families
- Raised multiple rounds of venture capital funding, growing Bobbie into a nationally recognized challenger brand
- Navigated complex FDA regulatory approval process for a new infant formula entrant