A
Agentic RTB Framework (ARTF)
New York, New York, United States
Sourced & current · updated Sep 26, 2026
IAB Tech Lab’s first agentic standard, defining how AI agents run inside real-time bidding infrastructure.
Where they sit
AI-Powered PlatformProgrammatic Platform
First-mover industry standard for agentic AI participation in RTB, developed under IAB Tech Lab's open standards process
Ownership
Parent: IAB Tech Lab