A
Advertising.com
MergedBaltimore, Maryland, United States · Founded 1998
201-500 employees · acquired
Sourced & current · updated Oct 5, 2026
Advertising.com was a digital advertising company founded in 1998 by brothers Scott and John Ferber that was acquired by AOL in 2004 for $435 million.
Where they sit
Stack tier: Ecosystem Services (A)
Ad NetworkAd Exchange
Pioneer digital ad network that became a major component of AOL's advertising business before being absorbed into Yahoo's ad platform
Ownership
Parent: AOL