A/B Testing & Optimization

Conductrics is a specialized AI-powered testing and optimization platform that transforms digital experience personalization through advanced machine learning technology. The company distinguishes itself from traditional A/B testing solutions by employing sophisticated adaptive algorithms that automatically learn from user behavior patterns and dynamically adjust content, recommendations, and experiences in real-time. This intelligent approach eliminates the need for constant manual intervention, enabling digital teams to continuously optimize conversion rates, engagement metrics, and customer satisfaction through self-learning systems that evolve alongside changing user behavior. The platform serves a diverse client base spanning e-commerce retailers, SaaS providers, media companies, and financial services organizations that require sophisticated optimization capabilities beyond basic experimentation tools. Conductrics is specifically designed for marketing teams, product managers, and digital experience professionals managing complex customer journeys across multiple channels and touchpoints. By combining machine learning with robust experimentation infrastructure, the company enables organizations to transition from manual testing processes to dynamic, self-optimizing systems that adapt automatically to changing user preferences and behavioral patterns, establishing itself as a specialized player in the marketing technology and optimization space focused on intelligent automation and continuous learning.

Convert is a privacy-first A/B testing and website personalization platform designed specifically for mid-market organizations that require enterprise-grade experimentation capabilities while maintaining strict visitor privacy standards. Founded to address the growing demand for data-driven optimization in an increasingly regulated digital landscape, Convert has positioned itself as a specialized solution for companies navigating complex privacy requirements across GDPR, CCPA, and other global regulatory frameworks. The platform delivers comprehensive testing capabilities including A/B testing, multivariate testing, split URL testing, and advanced personalization, all built on a privacy-by-design architecture that distinguishes it from mainstream conversion rate optimization tools. Convert specifically targets mid-market companies with 50-1000 employees that need sophisticated experimentation tools but require greater flexibility, privacy controls, and transparent pricing than typical enterprise platforms provide. The company has developed particular expertise serving regulated industries such as financial services, healthcare, and media, where privacy compliance is non-negotiable. By offering unique features like cookieless tracking options, data anonymization, and granular consent management, Convert bridges the gap between basic testing tools and complex enterprise solutions, making advanced optimization accessible to marketing teams, product managers, and CRO specialists without requiring extensive technical resources or compromising on privacy standards.

Croct is a next-generation headless content management system (CMS) platform that fundamentally reimagines digital experience delivery by natively unifying three traditionally disparate technology domains: content management, experimentation, and personalization. Unlike conventional CMS solutions that necessitate complex integrations with multiple third-party tools to achieve A/B testing and personalization capabilities, Croct delivers these functionalities as integral components of its core API-first architecture. This unified approach enables digital teams to dramatically reduce technology stack complexity, eliminate integration overhead, and accelerate time-to-market for optimized, personalized digital experiences across multiple channels and customer touchpoints. Purpose-built for modern JAMstack architectures and contemporary development workflows, Croct serves as a strategic bridge between technical and business stakeholders. The platform provides developers with comprehensive APIs and SDKs to build performant, scalable applications while simultaneously offering marketers and product managers intuitive, no-code interfaces for autonomous content management, experiment configuration, and personalization rule deployment. Croct's real-time personalization engine leverages sophisticated user behavior analysis, preference tracking, and advanced segmentation capabilities to deliver contextually relevant experiences that drive measurable improvements in engagement and conversion metrics. The platform primarily targets data-driven organizations implementing customer-centric strategies at scale, particularly those seeking vendor consolidation while maintaining best-in-class capabilities across content, testing, and personalization domains.

DevCycle is a modern feature management and experimentation platform that serves as critical infrastructure for development teams implementing continuous delivery practices. The platform enables engineering teams to decouple code deployments from feature releases through comprehensive tools including feature flags, A/B testing capabilities, targeted rollouts, and real-time experimentation frameworks. This separation allows organizations to deploy code to production environments while maintaining granular control over feature visibility, significantly reducing deployment risk and enabling rapid iteration based on user feedback and performance metrics. Built with a developer-first philosophy, DevCycle emphasizes seamless integration into existing development workflows with minimal performance overhead and comprehensive SDK support across popular programming languages including JavaScript, Python, Ruby, Go, Java, and .NET. The platform addresses critical challenges in modern software development such as progressive feature rollouts, instant feature rollback capabilities, multi-environment management, sophisticated user segmentation, and real-time feature toggling. DevCycle serves organizations ranging from agile startups to large enterprise teams who require robust feature management capabilities to support their continuous delivery pipelines, enabling data-driven product decisions while maintaining the performance, reliability, and security standards demanded by production environments.

Deviate Labs is a specialized growth experimentation and conversion rate optimization (CRO) agency that operates at the strategic intersection of consulting services and proprietary technology solutions. The company distinguishes itself in the digital optimization market through a unique dual-capability model that combines deep expertise in data-driven experimentation methodologies with its own testing platform infrastructure. This integrated approach enables clients to execute sophisticated A/B tests, multivariate experiments, and personalization campaigns with significantly greater velocity and precision than traditional consulting-only agencies can provide. The company's service delivery philosophy centers on embedding experimentation culture within client organizations rather than providing transactional testing services. Deviate Labs guides clients through the complete experimentation lifecycle—from hypothesis development and rigorous test design through statistical analysis, technical implementation, and organizational learning capture. This comprehensive methodology leverages both proprietary tools and industry-standard platforms to create sustainable optimization programs that generate long-term capability building and measurable business impact, with strong emphasis on knowledge transfer to ensure clients develop internal competencies while achieving immediate performance improvements. Deviate Labs targets growth-focused mid-market to enterprise companies that have progressed beyond basic optimization tactics and recognize systematic experimentation as a strategic imperative. Their premium positioning serves organizations with sufficient digital traffic volumes and revenue scale to justify sophisticated testing programs and advanced statistical methodologies. The combination of proprietary technology, consulting expertise, and focus on experimentation velocity creates multiple value streams and deeper client integration than pure-play agencies, while addressing critical market pain points around testing accuracy, implementation speed, and organizational adoption of experimentation frameworks.

Evolv AI is an enterprise-grade artificial intelligence platform that revolutionizes digital experience optimization through automated experimentation and evolutionary algorithms. The company transforms traditional A/B testing by enabling simultaneous multi-variant testing with intelligent, automated traffic allocation that continuously directs users toward winning experiences. By leveraging advanced machine learning and evolutionary computation techniques, Evolv AI explores complex, multi-variable optimization scenarios that would be impractical with conventional sequential testing approaches, dramatically accelerating optimization cycles and delivering measurable business impact for enterprise clients. The platform serves digital-first organizations across e-commerce, financial services, media, and other industries where customer experience optimization directly correlates with revenue generation and engagement metrics. Evolv AI's architecture integrates seamlessly with existing marketing technology ecosystems, including analytics platforms, content management systems, and customer data platforms, making sophisticated AI-driven optimization accessible to marketing teams and product managers without requiring extensive in-house data science expertise. This democratization of advanced experimentation capabilities enables organizations to maintain high experimentation velocity while ensuring statistical rigor, positioning Evolv AI as a mission-critical solution for enterprises seeking automated, intelligent optimization at scale in the increasingly competitive experimentation and personalization technology market.

Flagship is a feature management and experimentation platform that empowers engineering and product teams to implement continuous software delivery practices with confidence. The platform provides comprehensive capabilities for progressive feature rollouts, A/B testing, and multivariate experimentation, enabling organizations to decouple feature releases from code deployments. This separation allows development teams to control feature visibility, target specific user segments, and measure real-time impact of new functionality without requiring additional code deployments. Flagship's solution addresses the critical need for risk mitigation in software releases while accelerating time-to-market for new features. The company serves a diverse clientele including development teams, product managers, and DevOps professionals who require sophisticated feature flagging combined with robust experimentation frameworks. Flagship's platform integrates seamlessly into existing development workflows and CI/CD pipelines, providing both technical flexibility for engineers and actionable business intelligence for product teams. The solution supports multiple programming languages and frameworks through comprehensive SDKs, ensuring broad compatibility across diverse technology stacks. Positioned in the rapidly expanding DevOps and continuous delivery market, Flagship distinguishes itself through a strong focus on the European market with particular emphasis on data privacy and GDPR compliance. The platform is architected to scale from startup environments to enterprise organizations, competing alongside established players in the feature management space. Flagship's approach combines technical sophistication with regulatory compliance, making it particularly attractive to organizations operating under strict data protection requirements while maintaining the flexibility and performance demanded by modern software development practices.

Maxymiser is an enterprise-grade testing and optimization platform that operates as a subsidiary of Oracle Corporation within its Customer Experience (CX) Cloud suite. Originally founded as an independent software company specializing in A/B testing and personalization technologies, Maxymiser was strategically acquired by Oracle to enhance its marketing technology capabilities and compete more effectively in the digital experience optimization market. The platform enables enterprise marketers to conduct sophisticated multivariate testing, behavioral targeting, and real-time personalization across digital channels, helping organizations maximize conversion rates and customer engagement through data-driven experimentation and continuous optimization. As an integral component of Oracle Marketing Cloud, Maxymiser serves primarily large enterprises and mid-market companies across industries with complex customer journeys, including retail, financial services, telecommunications, and travel. The platform's architecture allows marketing teams to test hypotheses, personalize content dynamically, and iterate on digital experiences with minimal IT dependency, while maintaining deep integration with Oracle's broader ecosystem of marketing, commerce, and data management solutions. Maxymiser's capabilities span both web and mobile optimization, providing a comprehensive solution for organizations seeking to optimize customer experiences at scale across multiple touchpoints and channels in their digital ecosystem.

Measurely is a marketing technology and product analytics platform that specializes in A/B testing, multivariate experimentation, and comprehensive user behavior tracking. The company serves as a critical bridge between raw data collection and actionable business intelligence, enabling product teams, marketers, and growth professionals to optimize digital experiences and maximize conversion rates. Measurely's core value proposition centers on making sophisticated experimentation accessible to organizations that have outgrown basic analytics tools but may lack extensive in-house data science capabilities. The platform distinguishes itself through its emphasis on statistical rigor, ease of implementation, and intuitive visualization of complex datasets. Measurely's solution architecture incorporates modern data processing technologies, flexible SDK integrations, and collaborative features that enable cross-functional teams to work together on optimization initiatives. Supporting hypothesis-driven product development and marketing optimization strategies, the platform provides real-time analytics capabilities combined with enterprise-grade testing frameworks. Targeting mid-market companies and growing enterprises, Measurely positions itself as a practical solution for organizations seeking to establish a culture of experimentation and continuous improvement across their digital properties. By combining user-friendly interfaces with robust statistical methodologies, Measurely enables businesses to make confident, data-driven decisions that directly impact user experience and business outcomes. The platform's focus on accessibility without sacrificing analytical depth makes it particularly attractive to companies transitioning from basic analytics tools to more sophisticated optimization platforms.

Proof is a specialized conversion rate optimization (CRO) platform that applies behavioral psychology principles, particularly social proof theory, to help e-commerce businesses increase online sales and customer engagement. The company's technology enables online retailers to display real-time visitor activity, recent purchase notifications, customer reviews, and trust signals directly on their websites, creating psychological urgency and credibility that reduces cart abandonment while improving conversion rates. By leveraging fundamental human behavioral triggers—such as the tendency to follow others' actions and trust crowd validation—Proof transforms passive website visitors into active buyers through strategically timed and positioned social proof notifications. The platform extends beyond basic notification functionality to provide a comprehensive optimization toolkit that includes robust A/B testing capabilities, allowing merchants to experiment with different messaging strategies, timing configurations, and placement options. Proof's analytics dashboard delivers granular insights into how various social proof elements impact visitor behavior across different customer segments and journey stages, enabling data-driven optimization decisions. This combination of behavioral psychology expertise, technical implementation simplicity, and actionable analytics has positioned Proof as an attractive solution for e-commerce businesses seeking to maximize revenue per visitor without requiring extensive technical resources or development expertise. Designed for seamless integration with popular e-commerce platforms and content management systems, Proof emphasizes ease of deployment and maintenance, making advanced conversion optimization accessible to businesses of various sizes. The platform's focus on combining psychological triggers with measurable business outcomes has carved out a distinct niche in the competitive e-commerce optimization landscape, where it competes with both general-purpose CRO tools and specialized social proof solutions.

Reactful is a real-time website personalization and A/B testing platform designed to help businesses optimize their digital customer experiences through intelligent experimentation and dynamic content delivery. The company has positioned itself as a comprehensive conversion rate optimization (CRO) solution that uniquely integrates advanced behavioral tracking, audience segmentation, and personalization engines within a single unified platform, eliminating the fragmentation typically caused by using multiple point solutions for testing and personalization separately. The platform leverages multiple data signals including visitor demographics, browsing behavior, traffic sources, and engagement patterns to dynamically serve targeted content that drives measurable conversion improvements. With its no-code implementation philosophy, Reactful empowers non-technical users such as marketing teams and product managers to create, deploy, and analyze personalized web experiences in real-time without requiring development resources. This approach significantly accelerates the hypothesis testing cycle and enables iterative optimization across the entire customer journey, making it particularly valuable for digital-first businesses, growth teams, and e-commerce companies seeking to maximize return on their web traffic investments through data-driven continuous learning and optimization strategies.

Statsig is a modern experimentation and feature management platform that empowers technology companies with comprehensive tools for data-driven product development. The company addresses critical limitations in legacy experimentation infrastructure by unifying feature flags, A/B testing, and real-time analytics into a single, high-performance platform. Statsig serves product and engineering teams at high-velocity technology organizations, enabling them to safely deploy features, measure impact across millions of users, and iterate rapidly with statistical rigor and enterprise-grade performance. Built for enterprise-scale reliability, Statsig's architecture supports continuous experimentation while maintaining statistical accuracy and developer-friendly implementation. The platform eliminates operational complexity by consolidating traditionally disparate tools—experimentation platforms, feature flagging systems, and analytics solutions—into one unified environment. This integration significantly accelerates the cycle from hypothesis formation to validated learning, making Statsig particularly valuable for product-led technology companies implementing systematic, data-driven decision-making throughout their development lifecycle. The platform emphasizes intuitive dashboards, modern APIs, and cross-platform SDKs to meet the demands of contemporary software development teams operating at scale.

Symplify is a customer engagement platform that specializes in advanced A/B testing and personalization solutions designed to optimize digital experiences across multiple customer touchpoints. The platform serves as a comprehensive experimentation and personalization engine, enabling marketing teams, digital experience professionals, and product managers to create, test, and deploy targeted content and user experiences. By combining sophisticated testing methodologies with real-time personalization capabilities, Symplify empowers organizations to transition from intuition-based decision-making to data-driven customer experience optimization, driving measurable improvements in conversion rates, customer satisfaction, and overall engagement metrics. Targeting mid-market to enterprise clients across diverse industries including e-commerce, financial services, media, and SaaS organizations, Symplify emphasizes seamless integration with existing marketing technology stacks, content management systems, analytics platforms, and customer data platforms. This integration-first philosophy positions the platform as a complementary solution within the broader digital ecosystem rather than a replacement technology, allowing businesses to leverage their existing data infrastructure while adding advanced experimentation and personalization capabilities without disrupting established workflows. Operating within the rapidly expanding marketing technology and customer experience management sector, Symplify addresses the growing market demand for businesses to differentiate their digital presence and maximize customer lifetime value through personalized, data-driven experiences. In an increasingly competitive landscape where customer expectations for personalized experiences continue to rise, Symplify provides the tools necessary for organizations to deliver contextually relevant content and experiences that resonate with individual users across their entire customer journey.

Taplytics is a comprehensive experimentation and feature management platform that enables product teams to optimize mobile and web applications through systematic A/B testing, multivariate testing, and feature flagging capabilities. The platform serves as a critical infrastructure component for organizations seeking to implement continuous experimentation practices, allowing developers and product managers to release features incrementally, test hypotheses with real users, and make data-driven decisions that minimize deployment risk. With support for multiple platforms including iOS, Android, React Native, and web applications, Taplytics provides cross-platform consistency for organizations managing complex digital ecosystems. The company positions itself at the intersection of product development, analytics, and customer experience optimization, offering real-time analytics and sophisticated user segmentation capabilities that enable personalized experiences at scale. Taplytics differentiates itself through enterprise-grade reliability combined with developer-friendly implementation, making it accessible to both fast-growing startups seeking to establish experimentation cultures and established enterprises looking to modernize their product development practices. The platform's SDK-first approach ensures seamless integration into existing development workflows, while its visual editor and no-code options democratize experimentation capabilities across technical and non-technical team members. As part of the broader shift toward continuous delivery and DevOps practices, Taplytics addresses the growing market demand for feature management solutions that reduce deployment risk while accelerating innovation velocity. The platform enables progressive rollouts, instant feature rollbacks, and targeted feature releases based on user attributes, making it an essential tool for organizations practicing modern software development methodologies. By bridging the gap between development, product management, and marketing teams, Taplytics facilitates cross-functional collaboration and alignment around measurable product outcomes.

TestCafe is a specialized software development company offering an advanced end-to-end testing framework built on Node.js for modern web applications. The platform enables developers and QA engineers to automate comprehensive browser testing across multiple environments without requiring WebDriver or other external dependencies. This architectural simplicity significantly reduces setup time and maintenance overhead, making test automation accessible to development teams of all sizes. The framework supports all major browsers and includes features like automatic waiting mechanisms, parallel test execution, and detailed reporting capabilities that integrate seamlessly into CI/CD pipelines. What distinguishes TestCafe in the competitive test automation landscape is its unique integration of A/B testing capabilities alongside traditional functional testing. This dual-purpose approach allows development teams to simultaneously verify technical functionality and optimize user experiences through data-driven experimentation. Serving a diverse client base ranging from agile startups to large enterprise organizations, TestCafe addresses the critical intersection of quality assurance and conversion rate optimization, positioning itself as a strategic asset for organizations committed to both technical excellence and measurable business impact within the broader DevOps and quality assurance tooling ecosystem.

Webtrends Optimize is an enterprise-grade testing and personalization platform that builds upon the established Webtrends brand legacy in web analytics to deliver sophisticated digital experience optimization capabilities. The platform is specifically engineered for large organizations requiring advanced A/B testing, multivariate testing, and personalized content delivery across web and mobile channels with minimal IT dependency. It serves as a critical bridge between web analytics expertise and advanced optimization functionality, enabling data-driven decision making at scale. Targeting marketing teams, digital experience managers, and conversion rate optimization specialists, Webtrends Optimize combines data-driven insights with advanced experimentation capabilities to increase conversion rates, improve user engagement, and maximize digital ROI. The platform addresses critical enterprise requirements including robust data governance, security compliance, and the capability to manage high-traffic websites with complex personalization rules. With seamless integration capabilities into existing marketing technology stacks, Webtrends Optimize positions itself as an essential component in the modern digital optimization ecosystem for mid-market to enterprise organizations across e-commerce, financial services, travel and hospitality, media and publishing, and telecommunications sectors.

Zarget was a conversion rate optimization (CRO) platform founded to help marketers and product teams understand user behavior and optimize website performance through data-driven insights. The platform provided a comprehensive suite of tools including A/B testing, heatmaps, session recordings, form analytics, and funnel analysis, enabling businesses to improve their digital customer experience and increase conversion rates without requiring extensive technical expertise. In 2017, Zarget was acquired by Freshworks, a leading SaaS company, and subsequently integrated into their marketing automation suite as Freshmarketer. This acquisition allowed Freshworks to enhance their product ecosystem with sophisticated conversion optimization capabilities, combining CRO tools with marketing automation features. The integration provided Zarget's technology with access to Freshworks' enterprise-grade infrastructure, global support network, and continuous innovation resources, significantly expanding its reach and capabilities. Today, the Zarget legacy continues as a core component of Freshmarketer's conversion optimization features, serving thousands of businesses worldwide. The platform remains particularly attractive to mid-market companies and growth teams seeking to implement sophisticated optimization experiments with a user-friendly interface. As part of the Freshworks family, the former Zarget technology benefits from enhanced scalability, security, and integration capabilities while maintaining its focus on empowering businesses to make data-driven optimization decisions.