Skip to content
ZS

Zora Senat

Operator

Zora Senat is a data and analytics executive at Cuebiq, a leading location intelligence and consumer insights company, where she has played a key role in shaping how brands and agencies leverage offline movement data for audience targeting, measurement, and attribution. Her work sits at the intersection of privacy-compliant data practices and actionable location-based intelligence, making her a notable figure in the evolving identity and measurement landscape of AdTech. Throughout her career, Senat has built expertise in data strategy, audience segmentation, and analytics infrastructure, working to translate complex data assets into scalable advertising solutions. At Cuebiq, she has been involved in advancing the company's data products during a period of significant industry transition toward privacy-first frameworks, including the deprecation of third-party cookies and increased scrutiny of mobile device identifiers. Senat represents a generation of AdTech operators focused on making location and behavioral data more transparent, accurate, and compliant with emerging privacy regulations. Her work contributes to the broader industry conversation around responsible data use, consent-based measurement, and the future of offline-to-online attribution.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
Senior Vice President, Data & Analytics
Company
Cuebiq
Based
New York, New York, United States
Connections
1
Years in industry
12 years

Bio

Zora Senat is a data and analytics executive at Cuebiq, a leading location intelligence and consumer insights company, where she has played a key role in shaping how brands and agencies leverage offline movement data for audience targeting, measurement, and attribution. Her work sits at the intersection of privacy-compliant data practices and actionable location-based intelligence, making her a notable figure in the evolving identity and measurement landscape of AdTech. Throughout her career, Senat has built expertise in data strategy, audience segmentation, and analytics infrastructure, working to translate complex data assets into scalable advertising solutions. At Cuebiq, she has been involved in advancing the company's data products during a period of significant industry transition toward privacy-first frameworks, including the deprecation of third-party cookies and increased scrutiny of mobile device identifiers. Senat represents a generation of AdTech operators focused on making location and behavioral data more transparent, accurate, and compliant with emerging privacy regulations. Her work contributes to the broader industry conversation around responsible data use, consent-based measurement, and the future of offline-to-online attribution.

Career

  • Vice President, Data & Analytics

    Cuebiq · prior role

  • Data Analytics Role

    Unknown · prior to Cuebiq

Expertise & education

Expertise

Location IntelligenceAudience SegmentationData StrategyPrivacy-Compliant Data PracticesOffline-to-Online AttributionConsumer InsightsProgrammatic AdvertisingIdentity Resolution

Speaking topics

Location-Based AdvertisingPrivacy-First Data StrategiesAudience Measurement and Attribution

Recognition

Notable achievements

  • Led data and analytics strategy at Cuebiq during the industry's transition to privacy-first measurement frameworks
  • Contributed to scaling Cuebiq's location data products for enterprise advertising clients