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Zoe Soon

VP, Experience Center at IAB

Advancing advertising experience innovation and industry standards at IAB

Thought LeaderNew York, New York, United States12+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026

Bio

Zoe Soon is VP, Experience Center at IAB, where she focuses on shaping the future of advertising experiences and industry standards. A recognized voice in AdTech and marketing, she brings expertise in mobile-first creative formats, brand advertising strategy, and the evolving landscape of ad technology. Soon is known as a thought leader who engages consistently across major industry events and conversations.

Expertise
Mobile AdvertisingMobile-First Creative FormatsBrand AdvertisingCreative OptimizationSales StrategyAd Technology PlatformsProgrammatic AdvertisingMobile Marketing
Notable Achievements
  • Led sales and marketing strategy at Kargo, a leading mobile-first creative ad platform serving top brands and agencies
  • Established herself as a recurring speaker and thought leader at major AdTech industry conferences on mobile advertising innovation
Speaking Topics
Mobile-first advertising innovationCreative best practices for mobileBrand advertising on mobile platformsEvolution of mobile ad formatsEngaging mobile consumer experiences
Connections