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Zoe Soon

Standards Setter

Zoe Soon is VP, Experience Center at IAB, where she focuses on shaping the future of advertising experiences and industry standards. A recognized voice in AdTech and marketing, she brings expertise in mobile-first creative formats, brand advertising strategy, and the evolving landscape of ad technology. Soon is known as a thought leader who engages consistently across major industry events and conversations.

Latest · IAB’s Zoe Soon: Creators are Becoming the Trusted ‘Concierge’ for AI-Era Discovery· Aug 10

Last updated Sep 27, 2026 by the ATDb Editorial Team

Role
VP, Experience Center
Company
IAB
Based
New York, New York, United States
Connections
1

AI-drafted from public sources2 sources cited

Years in industry
15 years

Bio

Zoe Soon is VP, Experience Center at IAB, where she focuses on shaping the future of advertising experiences and industry standards. A recognized voice in AdTech and marketing, she brings expertise in mobile-first creative formats, brand advertising strategy, and the evolving landscape of ad technology. Soon is known as a thought leader who engages consistently across major industry events and conversations.

Expertise & education

Expertise

Mobile AdvertisingCreative Ad FormatsBrand Advertising StrategyAd Technology StandardsGaming AdvertisingImmersive and Emerging Ad ExperiencesProgrammatic AdvertisingIndustry Standards Development

Speaking topics

Future of Advertising ExperiencesMobile-First Creative FormatsGaming and Interactive AdvertisingBrand Advertising in Emerging ChannelsAd Industry Standards and Best Practices

Recognition

Notable achievements

  • Led IAB's Experience Center, shaping industry standards for next-generation advertising formats
  • Key voice at IAB PlayFronts 2025, spotlighting gaming advertising innovation
  • Contributed to IAB's Centers of Excellence expansion and leadership restructuring to accelerate industry innovation
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