VP of Sales and Marketing at Kargo
Championing mobile-first creative ad formats and serving as a prominent industry voice on mobile advertising innovation and brand strategy at Kargo.
Last updated Feb 27, 2026 by AI Enrichment
Zoe Soon is a recognized mobile advertising executive and industry voice known for her expertise in mobile-first creative formats, brand advertising strategy, and the evolving landscape of mobile ad technology. As VP of Sales and Marketing at Kargo, she leads commercial and marketing efforts for one of the industry's most prominent mobile-first creative platforms, helping brands and agencies design more engaging and effective mobile campaigns. Soon has built her reputation as a thought leader through consistent presence at major AdTech and marketing industry events, where she speaks on topics ranging from mobile creative innovation to the future of brand advertising on mobile devices. Her work at Kargo reflects a broader industry push toward premium, high-impact mobile ad experiences that go beyond standard display formats. Her career has been focused on the intersection of mobile technology and brand marketing, giving her a distinctive perspective on how creative execution and platform strategy combine to drive advertiser outcomes. She is regarded as a knowledgeable advocate for raising the quality bar in mobile advertising.