Zoe Soon
Zoe Soon is VP, Experience Center at IAB, where she focuses on shaping the future of advertising experiences and industry standards. A recognized voice in AdTech and marketing, she brings expertise in mobile-first creative formats, brand advertising strategy, and the evolving landscape of ad technology. Soon is known as a thought leader who engages consistently across major industry events and conversations.
Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026
- Years in industry
- 15 years
Bio
Zoe Soon is VP, Experience Center at IAB, where she focuses on shaping the future of advertising experiences and industry standards. A recognized voice in AdTech and marketing, she brings expertise in mobile-first creative formats, brand advertising strategy, and the evolving landscape of ad technology. Soon is known as a thought leader who engages consistently across major industry events and conversations.
Career
VP, Mobile
IAB · prior to current role
Senior Director, Mobile
IAB · prior
Director, Mobile Marketing
Pandora · unknown
Mobile Strategist / Consultant
Various · unknown
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Led IAB's Experience Center, shaping industry standards for next-generation advertising formats
- Key voice at IAB PlayFronts 2025, spotlighting gaming advertising innovation
- Contributed to IAB's Centers of Excellence expansion and leadership restructuring to accelerate industry innovation