Yves Schwarzbart

Yves Schwarzbart is one of the UK digital advertising industry's most respected policy voices, having spent several years as Head of Policy & Regulatory Affairs at IAB UK — the trade body representing the online advertising ecosystem in the United Kingdom. In that role, he was a central figure in helping the industry navigate GDPR compliance, cookie consent frameworks, digital identity, and the post-Brexit divergence between UK GDPR and EU GDPR. He engaged directly with regulators including the ICO and CMA, and was a consistent advocate for proportionate regulation that protects consumers while sustaining a viable digital advertising market. His role at IAB UK was backfilled by a successor in March 2025, confirming his departure. Schwarzbart has since moved to Google, where he works in UK advertising industry relations — a role that positions him at the intersection of platform policy, trade body engagement, and regulatory affairs. His transition reflects the value that major platforms place on individuals with deep regulatory fluency and established relationships across the UK AdTech ecosystem. Throughout his career, he has been a trusted bridge between the commercial and regulatory worlds, helping businesses understand their obligations under evolving data protection law. As a thought leader, Schwarzbart has spoken at major AdTech and digital marketing conferences, contributed to policy consultations, and been frequently cited in industry commentary on topics including privacy-preserving technologies, the UK's Data Protection and Digital Information (DPDI) Bill, and the future of the open web. His expertise spans law, technology, and commercial practice, making him a distinctive and influential figure in UK AdTech policy circles.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026