Yan Liu

Yan Liu is the co-founder and CEO of TVision, a TV measurement and attention analytics company that uses computer vision technology to measure whether viewers are actually in the room and paying attention to television content and advertising. Under his leadership, TVision has become a recognized voice in the debate over TV ad effectiveness, offering second-by-second attention data that goes beyond traditional ratings to help advertisers, agencies, and networks understand true viewer engagement. Liu founded TVision with the insight that traditional TV measurement — focused on whether a set is on — fails to capture actual human attention, a gap with significant implications for advertisers spending billions on television. The company's panel-based approach uses opt-in households to generate engagement metrics that have been adopted by major media agencies and brands seeking to optimize their TV and streaming investments. A technologist and entrepreneur by background, Liu has positioned TVision at the intersection of media measurement, attention economics, and advertising effectiveness — areas of growing importance as the TV landscape fragments across linear, streaming, and connected TV platforms. He is a frequent commentator on TV viewership trends, streaming growth, and the future of audience measurement.

Last updated Oct 24, 2026 by ATDb automated enrichment