Will Lapointe
Will Lapointe leads Pathlabs, a company that functions as a white-label media execution partner for independent advertising agencies, enabling them to offer full-service digital media capabilities without building in-house teams. Under his leadership, Pathlabs has positioned itself as a behind-the-scenes infrastructure layer for the independent agency ecosystem, handling programmatic buying, reporting, and campaign management on behalf of agency clients. Lapointe has been instrumental in articulating the value proposition of outsourced media operations for smaller and mid-sized agencies, helping them compete with larger holding company agencies. His work sits at the intersection of agency operations, programmatic advertising, and the independent agency movement.
Last updated Oct 18, 2026 by the ATDb Editorial Team
AI-drafted from public sources1 source cited
Bio
Will Lapointe leads Pathlabs, a company that functions as a white-label media execution partner for independent advertising agencies, enabling them to offer full-service digital media capabilities without building in-house teams. Under his leadership, Pathlabs has positioned itself as a behind-the-scenes infrastructure layer for the independent agency ecosystem, handling programmatic buying, reporting, and campaign management on behalf of agency clients. Lapointe has been instrumental in articulating the value proposition of outsourced media operations for smaller and mid-sized agencies, helping them compete with larger holding company agencies. His work sits at the intersection of agency operations, programmatic advertising, and the independent agency movement.
Career
CEOCurrent
Roles with a cited source. All linked roles are in the Roles tab.