Will Flaherty

Will Flaherty is a growth and performance marketing leader best known for his work at Ro, the vertically integrated direct-to-patient healthcare platform, where he has helped scale customer acquisition and growth operations in a highly regulated and competitive consumer health environment. His work sits at the intersection of performance advertising, data-driven growth, and healthcare marketing compliance, making him a notable figure in the DTC health and AdTech space. Flaherty has built his career around scaling growth functions at consumer-facing companies, with a particular focus on paid media, lifecycle marketing, and growth strategy. At Ro, he has been instrumental in navigating the unique challenges of advertising in the healthcare vertical, including platform policy restrictions, privacy considerations, and the need for precise audience targeting in sensitive categories. His expertise spans performance marketing channels including paid social, search, and programmatic, with a strong emphasis on measurement and attribution in an era of increasing signal loss. Flaherty is recognized within growth marketing circles for his operational rigor and his ability to build and lead high-performing teams that drive efficient customer acquisition at scale.

• Employee

  Ro

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