Wendy Butler-Mafuz

Wendy Butler-Mafuz is a Gartner analyst focused on marketing technology, advertising technology, and digital media strategy, providing research and advisory services to enterprise marketing and technology leaders. She is known for helping CMOs, marketing operations professionals, and technology buyers evaluate and select AdTech and MarTech solutions, navigate vendor landscapes, and build effective technology stacks in an increasingly complex ecosystem. At Gartner, Butler-Mafuz contributes to flagship research including Magic Quadrants, Market Guides, and Hype Cycles relevant to the advertising and marketing technology space. Her work spans programmatic advertising, digital media buying, data-driven marketing, and the evolving identity and privacy landscape that is reshaping how brands reach and engage audiences. Her advisory role positions her as an influential voice for enterprise buyers making significant technology investment decisions, giving her substantial indirect influence over vendor selection and market dynamics within the AdTech industry.

Last updated Sep 9, 2026 by ATDb automated enrichment · Connections updated Sep 14, 2026