Vimla Black Gupta

Vimla Black Gupta is a senior marketing executive with deep expertise in consumer brand building, having spent much of her career driving growth for major retail and lifestyle brands. As EVP of Marketing and Innovation at Bath & Body Works, she oversees the company's marketing strategy and innovation agenda for one of the most recognized personal care and home fragrance retailers in the United States, known for its loyal customer base and high-frequency promotional cadence. Prior to Bath & Body Works, Black Gupta held senior marketing roles at Moët Hennessy USA, where she was Chief Marketing Officer, leading brand strategy across the company's portfolio of luxury wines and spirits. Her background spans brand management, integrated marketing communications, and consumer insights across both retail and luxury goods sectors. She is recognized for her ability to connect brand storytelling with commercial outcomes and for championing inclusive marketing approaches that resonate with diverse consumer audiences.

Last updated Oct 23, 2026 by ATDb automated enrichment