Vidhya Srinivasan

Vidhya Srinivasan is one of the most powerful executives in the global advertising technology industry, serving as VP and General Manager of Ads & Commerce at Google (Alphabet), where she oversees the combined organization responsible for Google's core advertising and shopping products. In this role, she leads the strategic direction of Google's advertising business at a pivotal moment defined by AI-driven transformation, including the integration of generative AI into search ads, Performance Max campaigns, and Google's broader commerce ecosystem. Her leadership directly shapes how hundreds of billions of dollars in ad spend flow through Google's platforms annually. Srinivasan joined Google after building a strong foundation in engineering and product leadership, rising through the ranks to take on increasingly senior roles within the ads organization. She has been instrumental in evolving Google's advertising products to meet the demands of a rapidly changing digital landscape, including the shift toward automation, machine learning-powered bidding, and AI-native ad formats. Her tenure has coincided with Google's aggressive push to integrate shopping and commerce capabilities more deeply into its advertising stack, positioning Google as a full-funnel commerce partner for retailers and brands. As a senior woman of color leading one of the most consequential business units in all of tech, Srinivasan is widely regarded as both an operator of exceptional capability and a role model within the industry. She has represented Google at major industry forums and has been a vocal advocate for responsible AI in advertising, measurement innovation, and the evolution of the advertiser-consumer relationship in a privacy-first era.

• VP/GM, Ads & CommerceCurrent

  Google

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