CEO at Thunder Experience Cloud
Pioneering the concept of 'creative-as-a-variable' in programmatic advertising and building Thunder Experience Cloud into a leading creative management platform that bridges creative production and data-driven ad delivery.
Last updated Feb 27, 2026 by AI Enrichment
Victor Wong is the CEO of Thunder Experience Cloud, a creative management platform (CMP) he helped build from its origins as PaperG into one of the AdTech industry's leading solutions for dynamic creative optimization (DCO) and creative automation. He is widely recognized as a pioneer of the 'creative-as-a-variable' philosophy, which argues that creative elements deserve the same data-driven optimization rigor that the industry has long applied to media buying. Under his leadership, Thunder has served major brands and agencies by bridging the gap between creative production and programmatic advertising infrastructure. Wong co-founded PaperG with a focus on simplifying local digital advertising, and over time evolved the company's mission toward enterprise-grade creative technology. The rebranding to Thunder Experience Cloud reflected a broader vision: enabling brands to produce, personalize, and optimize advertising creative at scale across multiple channels and formats. His work has been instrumental in establishing the CMP category as an essential component of the modern AdTech stack, sitting alongside demand-side platforms and data management platforms as a core operational tool for sophisticated advertisers. As a thought leader, Wong has consistently advocated for elevating the creative layer in programmatic advertising, speaking at industry conferences and contributing to conversations around personalization, creative testing, and the intersection of data and design. His career reflects a conviction that technology-driven creativity — not just media efficiency — is the frontier of advertising performance.
PaperG (2008-2016)