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Victor Wong

CEO at Thunder Experience Cloud

Pioneering the concept of 'creative-as-a-variable' in programmatic advertising and building Thunder Experience Cloud into a leading creative management platform that bridges creative production and data-driven ad delivery.

OperatorSan Francisco, California, United States15+ years in industry

Last updated May 30, 2026 by the ATDb Editorial Team

Bio

Victor Wong is the CEO of Thunder Experience Cloud, a creative management platform (CMP) he helped build from its origins as PaperG into one of the AdTech industry's leading solutions for dynamic creative optimization (DCO) and creative automation. He is widely recognized as a pioneer of the 'creative-as-a-variable' philosophy, which argues that creative elements deserve the same data-driven optimization rigor that the industry has long applied to media buying. Under his leadership, Thunder has served major brands and agencies by bridging the gap between creative production and programmatic advertising infrastructure. Wong co-founded PaperG with a focus on simplifying local digital advertising, and over time evolved the company's mission toward enterprise-grade creative technology. The rebranding to Thunder Experience Cloud reflected a broader vision: enabling brands to produce, personalize, and optimize advertising creative at scale across multiple channels and formats. His work has been instrumental in establishing the CMP category as an essential component of the modern AdTech stack, sitting alongside demand-side platforms and data management platforms as a core operational tool for sophisticated advertisers. As a thought leader, Wong has consistently advocated for elevating the creative layer in programmatic advertising, speaking at industry conferences and contributing to conversations around personalization, creative testing, and the intersection of data and design. His career reflects a conviction that technology-driven creativity — not just media efficiency — is the frontier of advertising performance.

Previous Roles

CEO & Co-Founder

PaperG (2008-2016)

Expertise
Dynamic Creative Optimization (DCO)Creative Management Platforms (CMP)Creative AutomationProgrammatic AdvertisingPersonalization at ScaleAd Tech Product StrategyCreative-as-a-VariableMulti-channel Advertising
Education
  • B.S., Yale University
Notable Achievements
  • Co-founded PaperG and evolved it into Thunder Experience Cloud, a recognized leader in creative management platform technology
  • Pioneered the 'creative-as-a-variable' framework, shifting industry thinking to treat creative optimization with the same rigor as media optimization
  • Helped establish the CMP category as a distinct and essential layer within the programmatic AdTech stack
  • Led Thunder to serve major national brands and agencies with scalable dynamic creative solutions
Awards
Forbes 30 Under 30 (Media & Advertising)
Speaking Topics
Creative optimization and dynamic creative in programmatic advertisingThe role of creative management platforms in the modern AdTech stackPersonalization and data-driven creative at scaleBridging the gap between creative and media teamsThe future of creative technology
Publications
  • Various bylines and thought leadership pieces in AdExchanger, Adweek, and Marketing Land on creative optimization and programmatic advertising
Connections