Vic Drabicky

Vic Drabicky is the Founder and CEO of January Digital, a performance-driven digital marketing agency he built into a respected independent shop serving major retail and consumer brands. He is widely recognized in the AdTech and digital marketing ecosystem for his pragmatic, data-driven approach to connecting media investment with measurable business outcomes — particularly in an era of increasing complexity around attribution, identity, and channel fragmentation. His agency has become known for its work at the intersection of paid search, paid social, programmatic, and retail media, helping brands navigate a rapidly shifting landscape. Before founding January Digital, Drabicky held senior roles at agencies and marketing organizations where he developed deep expertise in performance marketing strategy. His career trajectory reflects a consistent focus on helping brands — especially in fashion, retail, and consumer goods — use digital channels more effectively and efficiently. He has been a vocal advocate for transparency in media buying and for holding digital channels accountable to real business results rather than vanity metrics. Drabicky is a frequent contributor to industry conversations through speaking engagements, bylined articles, and media commentary. He is known for offering candid, often contrarian perspectives on industry trends, including skepticism around overhyped technologies and a focus on fundamentals like measurement rigor and creative effectiveness. His thought leadership has made him a go-to voice for trade press covering retail marketing and digital advertising strategy.

Last updated Aug 5, 2026 by ATDb automated enrichment · Connections updated Aug 10, 2026