Tyler Hendy

Tyler Hendy is a customer experience and advertising technology strategist best known for founding Uncommon CX, a consultancy focused on helping media, publishing, and AdTech companies rethink how they engage with clients and audiences. His work sits at the intersection of commercial strategy, customer success, and the evolving programmatic ecosystem, with a particular emphasis on how AdTech businesses can differentiate through superior client experience rather than technology alone. Hendy has built his career across publisher-side and platform-side roles, developing deep expertise in programmatic advertising, audience monetization, and the operational challenges facing media businesses in an increasingly complex supply chain. His consultancy work draws on hands-on experience navigating the shift from direct to programmatic sales, identity challenges post-cookie, and the growing importance of first-party data strategies. Through Uncommon CX, Hendy advises AdTech and media companies on go-to-market strategy, client retention, and building scalable customer success functions. He is recognized in the Australian and broader APAC AdTech community as a practitioner-turned-advisor who brings pragmatic, commercially grounded perspectives to industry challenges.

Last updated Jun 24, 2026 by ATDb automated enrichment