Tracey Scheppach
CEO & Founder at Matter More Media
Pioneering precision and addressable TV advertising through Matter More Media
Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026
Tracey Scheppach is the CEO and Founder of Matter More Media, a consultancy she established to advance precision video advertising. She is widely recognized as a pioneer in addressable and programmatic television, having shaped data-driven TV strategy during influential tenures at VivaKi / Publicis Media and Starcom MediaVest Group. Her career has consistently focused on making television advertising more targeted, measurable, and accountable for advertisers.
Co-Founder & CEO
Matter More Media (2017-2022)
EVP, Precision Video / Chief Innovation Officer
VivaKi / Publicis Media (2010-2017)
SVP, Video Innovation
Starcom MediaVest Group (2005-2010)
- Bachelor's Degree, University of Illinois
- Co-founded Matter More Media, one of the first consultancies dedicated exclusively to precision and addressable video advertising
- Led programmatic and advanced TV innovation at Publicis/VivaKi, helping establish agency-side frameworks for data-driven television buying
- Recognized as a key industry voice in shaping addressable TV standards and educating the market during the early years of the ecosystem
- Transitioned to the sell side at Paramount Advertising, bringing a rare agency-and-consultant perspective to media partnership strategy
- Contributor to industry trade publications including Broadcasting & Cable, AdExchanger, and TVNewsCheck on advanced TV topics