Tracey Scheppach
Tracey Scheppach is the CEO and Founder of Matter More Media, a consultancy she established to advance precision video advertising. She is widely recognized as a pioneer in addressable and programmatic television, having shaped data-driven TV strategy during influential tenures at VivaKi / Publicis Media and Starcom MediaVest Group. Her career has consistently focused on making television advertising more targeted, measurable, and accountable for advertisers.
Last updated Jun 11, 2026 by ATDb automated enrichment
AI-drafted from public sources3 sources cited
- Years in industry
- 25 years
Bio
Tracey Scheppach is the CEO and Founder of Matter More Media, a consultancy she established to advance precision video advertising. She is widely recognized as a pioneer in addressable and programmatic television, having shaped data-driven TV strategy during influential tenures at VivaKi / Publicis Media and Starcom MediaVest Group. Her career has consistently focused on making television advertising more targeted, measurable, and accountable for advertisers.
Career
Employee
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Expertise
Education
- Bachelor's Degree, University of Illinois (unconfirmed — inferred)
Speaking topics
Recognition
Notable achievements
- Founded Matter More Media to advance precision video and addressable TV advertising
- Recognized as one of the earliest pioneers of addressable television advertising in the U.S.
- Shaped data-driven TV strategy at VivaKi/Publicis Media and Starcom MediaVest Group
- Helped establish industry frameworks for programmatic and addressable TV buying
Awards
Publications
- Contributor to industry trade press including Broadcasting & Cable and AdExchanger on addressable TV topics