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Tom Zawacki

Operator

Tom Zawacki leads Adswerve as CEO, overseeing one of the largest and most prominent Google Marketing Platform and Google Cloud partners in North America. Adswerve works with hundreds of brands and agencies to optimize their use of Google's advertising and analytics ecosystem, including Display & Video 360, Campaign Manager, Search Ads 360, and Google Analytics 4, making Zawacki a significant figure in the data-driven marketing and programmatic advertising space. Zawacki has been instrumental in building Adswerve's reputation as a go-to consultancy and technology partner for enterprises navigating the complexity of modern marketing data infrastructure. Under his leadership, Adswerve has expanded its capabilities around data clean rooms, privacy-centric measurement, and cloud-based analytics as the industry has shifted away from third-party cookies. He is recognized in the Google partner ecosystem as a knowledgeable voice on marketing technology strategy, data activation, and the evolving landscape of digital advertising measurement.

Last updated Oct 23, 2026 by ATDb automated enrichment

Role
CEO
Company
Adswerve
Based
Denver, Colorado, United States

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Tom Zawacki leads Adswerve as CEO, overseeing one of the largest and most prominent Google Marketing Platform and Google Cloud partners in North America. Adswerve works with hundreds of brands and agencies to optimize their use of Google's advertising and analytics ecosystem, including Display & Video 360, Campaign Manager, Search Ads 360, and Google Analytics 4, making Zawacki a significant figure in the data-driven marketing and programmatic advertising space. Zawacki has been instrumental in building Adswerve's reputation as a go-to consultancy and technology partner for enterprises navigating the complexity of modern marketing data infrastructure. Under his leadership, Adswerve has expanded its capabilities around data clean rooms, privacy-centric measurement, and cloud-based analytics as the industry has shifted away from third-party cookies. He is recognized in the Google partner ecosystem as a knowledgeable voice on marketing technology strategy, data activation, and the evolving landscape of digital advertising measurement.

Expertise & education

Expertise

Google Marketing PlatformGoogle CloudProgrammatic AdvertisingMarketing AnalyticsData-Driven MarketingDigital Advertising TechnologyPrivacy-First MeasurementMarketing Technology Strategy

Speaking topics

Google Marketing Platform strategyData-driven advertisingPrivacy and the future of measurementMarketing analytics and data activation

Recognition

Notable achievements

  • Scaled Adswerve into one of North America's largest Google Marketing Platform and Google Cloud partners
  • Expanded Adswerve's service offerings to include data clean rooms and GA4 migration support amid industry-wide privacy shifts