Tom Wolfe

Tom Wolfe is a senior programmatic advertising executive currently serving as SVP of Programmatic Strategy and Partnerships at Locality, a company focused on local television and streaming advertising. In this role, he leads the development and execution of programmatic strategies that connect national advertisers with local audiences across linear TV and connected TV (CTV) inventory, helping brands and agencies navigate the evolving landscape of audience-based buying in local media. Wolfe has built his career at the intersection of programmatic technology and television advertising, developing expertise in how data-driven buying methodologies can be applied to local broadcast and streaming environments. His work at Locality reflects the broader industry shift toward addressable and programmatic TV, where he helps forge partnerships with DSPs, agencies, and technology platforms to expand access to local inventory. With a background spanning programmatic operations and strategic partnerships, Wolfe is recognized as a practitioner who bridges the technical and commercial sides of programmatic TV. His focus on local advertising — a segment undergoing significant transformation as streaming fragments traditional broadcast audiences — positions him as a key figure in modernizing how local media is bought and sold.

Last updated Oct 2, 2026 by ATDb automated enrichment