Tom Skinner

Tom Skinner is a senior creative leader who joined OLIVER (part of The Brandtech Group) in June 2026 as its first Group Executive Creative Director — a newly created role reflecting the agency's ambition to elevate creative excellence across its global network of embedded, in-house agency teams. He arrived from TikTok, where he served as a senior creative figure, bringing deep expertise in platform-native content, social-first storytelling, and the intersection of culture and brand communications. OLIVER, led by CEO Angela Tangas, specialises in building and running dedicated in-house agencies for global brands, and Skinner's appointment signals a strategic push to strengthen the creative proposition at the heart of that model. Skinner's career spans agency and platform-side roles, giving him a distinctive vantage point on how brands can produce more agile, culturally resonant creative at scale. His time at TikTok in particular positioned him at the frontier of short-form video, creator-led marketing, and the rapid evolution of social commerce — all areas of growing importance to the in-house agency model that OLIVER champions. As Group ECD, he is expected to set the creative vision and standards across OLIVER's client engagements worldwide, helping brands move faster and with greater creative ambition from within their own organisations. Skinner's move into the in-house agency space reflects a broader industry trend: as brands internalise more of their marketing operations, the demand for senior creative leadership embedded within those structures has grown significantly. His appointment as OLIVER's first Group ECD underscores the maturation of the in-house model from a cost-efficiency play to a genuine creative powerhouse proposition.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026