Tom Curtis
Tom Curtis serves as President of Burger King North America, overseeing the brand's strategic direction, marketing, operations and franchisee relationships across the region. Burger King, owned by Restaurant Brands International (RBI), is one of the largest fast-food chains in the world and a major advertiser known for bold, culturally provocative marketing campaigns. In his role, Curtis is responsible for driving the brand's ongoing 'Reclaim the Flame' turnaround plan, a multi-year investment strategy aimed at reinvigorating restaurant performance, modernizing locations and strengthening marketing effectiveness. Prior to his current role, Curtis held senior leadership positions within RBI and its portfolio of brands, building expertise in franchise operations and brand management within the QSR sector.
Last updated Oct 24, 2026 by ATDb automated enrichment
AI-drafted from public sources1 source cited
- Years in industry
- 15 years
Bio
Tom Curtis serves as President of Burger King North America, overseeing the brand's strategic direction, marketing, operations and franchisee relationships across the region. Burger King, owned by Restaurant Brands International (RBI), is one of the largest fast-food chains in the world and a major advertiser known for bold, culturally provocative marketing campaigns. In his role, Curtis is responsible for driving the brand's ongoing 'Reclaim the Flame' turnaround plan, a multi-year investment strategy aimed at reinvigorating restaurant performance, modernizing locations and strengthening marketing effectiveness. Prior to his current role, Curtis held senior leadership positions within RBI and its portfolio of brands, building expertise in franchise operations and brand management within the QSR sector.
Expertise & education
Expertise
Recognition
Notable achievements
- Leading Burger King's 'Reclaim the Flame' multi-year brand and operations turnaround plan in North America