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Tom Critchlow

Thought Leader

Tom Critchlow is currently at Alephic. He founded the SEO MBA, an educational platform that teaches business strategy to SEO and digital marketing professionals. He has built a widely-read blog and newsletter focused on media strategy and the craft of consulting, and previously served as a senior leader helping expand Distilled's US operations.

Last updated Jul 25, 2026 by the ATDb Editorial Team

Company
Alephic
Based
Brooklyn, New York, United States
Connections
1
Years in industry
15 years

Bio

Tom Critchlow is currently at Alephic. He founded the SEO MBA, an educational platform that teaches business strategy to SEO and digital marketing professionals. He has built a widely-read blog and newsletter focused on media strategy and the craft of consulting, and previously served as a senior leader helping expand Distilled's US operations.

Career

  • VP

    Distilled · 2012-2014

  • Creative Strategist / Digital Strategy

    Google · 2008-2012

Expertise & education

Expertise

SEO StrategyDigital PublishingMedia Business ModelsContent StrategyIndependent ConsultingAudience DevelopmentDigital TransformationPublisher Monetization

Education

  • University of Nottingham (attended; specific degree not confirmed)

Speaking topics

Independent consulting and business strategySEO and content strategy for publishersMedia business models and digital transformationBuilding a personal brand as a consultant

Recognition

Notable achievements

  • Founded the SEO MBA, an educational platform teaching business strategy to SEO and digital marketing professionals
  • Built a widely-read blog and newsletter on media strategy and the craft of consulting
  • Helped expand Distilled's US operations as a senior leader

Publications

  • tomcritchlow.com (personal blog on media strategy and consulting)
  • SEO MBA Newsletter
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