Tom Critchlow

Tom Critchlow is an independent consultant and writer best known for his work at the intersection of media strategy, SEO, and digital publishing. He has built a reputation as a thoughtful practitioner-writer whose blog and newsletter explore the business of media, consulting craft, and the evolving digital content ecosystem. His writing on topics like 'strategic independent consulting' and media business models has earned him a dedicated following among media executives and digital strategists. Critchlow spent several years at Google, where he worked in roles related to creative and digital strategy before transitioning to independent consulting. He later joined Distilled, a prominent SEO and digital marketing agency, where he served in a senior leadership capacity and helped grow the firm's presence in the United States. These experiences gave him deep exposure to search, content strategy, and the mechanics of how publishers and brands compete for digital attention. As an independent consultant, Critchlow has worked with a range of media companies and publishers on strategy, SEO, and organizational design. He is also the creator of the 'SEO MBA' educational platform, aimed at helping practitioners develop business acumen alongside technical skills. While not exclusively an AdTech figure, his influence on how publishers think about monetization, audience development, and digital strategy gives him meaningful relevance in the broader media and advertising technology ecosystem.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026