Todd Penegor

Todd Penegor is a seasoned quick-service restaurant (QSR) executive best known for his long tenure as President and CEO of Wendy's, where he led significant digital transformation initiatives including the expansion of the Wendy's loyalty program, mobile ordering, and data-driven marketing strategies that placed the brand at the forefront of QSR digital engagement. His relevance to the AdTech and digital marketing ecosystem stems from his leadership in deploying first-party data strategies, digital media investment, and personalized customer experiences at scale across thousands of restaurant locations. Penegor joined Papa Johns as President and CEO in 2024, tasked with revitalizing the brand and accelerating its digital and technology roadmap. Prior to Papa Johns, he spent nearly a decade at Wendy's, where he oversaw the company's evolution from a traditional fast-food advertiser to a digitally sophisticated brand leveraging programmatic media, social-first campaigns, and CRM-driven loyalty mechanics. Before Wendy's, he held senior finance and strategy roles at Kellogg Company, giving him a strong foundation in consumer brand management and media investment. In the broader marketing and AdTech context, Penegor represents the growing class of QSR CEOs who must navigate the intersection of restaurant operations and digital customer acquisition. Under his leadership at Wendy's, the brand became notable for its bold social media presence and willingness to experiment with emerging digital channels, making him a recognized voice on how legacy consumer brands can modernize their marketing stacks and media strategies.

Last updated Oct 14, 2026 by the ATDb Editorial Team