Toby Gabriner

Toby Gabriner is a seasoned digital advertising executive best known for his revenue leadership at TripleLift, the programmatic native advertising platform that pioneered computer vision-based ad placement technology. As Chief Revenue Officer, he has been a central figure in establishing TripleLift's commercial relationships with major brands, holding companies, and premium publishers, helping the company grow into one of the most recognized names in native programmatic advertising. Gabriner brings extensive experience across the digital media and AdTech landscape, having held senior roles at multiple companies before joining TripleLift. His career has spanned demand-side platforms, ad networks, and data-driven advertising businesses, giving him a broad perspective on the evolving programmatic ecosystem. At TripleLift, he has overseen the company's expansion into new ad formats and privacy-conscious advertising solutions as the industry navigates the deprecation of third-party cookies and increased scrutiny around data practices. His leadership style is characterized by a focus on scaling revenue operations while maintaining strong publisher and advertiser relationships — a balance that has been critical as TripleLift competes in an increasingly crowded native and programmatic marketplace. Gabriner is regarded as a key operator in the mid-to-large AdTech company segment, with particular expertise in native advertising monetization and programmatic supply-side strategy.

• Bachelor's Degree, University of Michigan

• Served as CRO of TripleLift during its growth into one of the top programmatic native advertising platforms globally
• Led Adaptly as CEO, scaling the social advertising technology platform before its acquisition by Accenture Interactive in 2018