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Toby Gabriner

Chief Executive Officer at Help Scout

Leading customer-focused software growth as CEO of Help Scout

OperatorNew York, New York, United States15+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026

Bio

Toby Gabriner is Chief Executive Officer at Help Scout, bringing decades of digital media and AdTech leadership to the customer communication platform. His career spans senior roles at DoubleClick and 24/7 Real Media, as well as a five-year tenure as CEO of Adaptly, the social advertising platform. Gabriner is recognized for his deep expertise in scaling digital advertising businesses and leading high-growth technology organizations.

Previous Roles

CEO

Adaptly (2013-2018)

Senior Vice President

24/7 Real Media

Vice President

DoubleClick

Expertise
Native AdvertisingProgrammatic AdvertisingRevenue StrategyPublisher MonetizationDemand-Side PlatformsGo-to-Market StrategyAd Marketplace OperationsPrivacy-First Advertising
Education
  • Bachelor's Degree, University of Michigan
Notable Achievements
  • Served as CRO of TripleLift during its growth into one of the top programmatic native advertising platforms globally
  • Led Adaptly as CEO, scaling the social advertising technology platform before its acquisition by Accenture Interactive in 2018
Speaking Topics
Programmatic Native AdvertisingRevenue Operations in AdTechThe Future of Privacy-First AdvertisingPublisher and Advertiser Relationships in Programmatic
Connections