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Tobias Silber

Operator

Tobias Silber is a senior advertising technology executive whose career has been defined by helping premium media companies and AdTech platforms extract measurable value from digital audiences. Most recently, he has taken on the role of Chief Business Officer at GeoEdge, an ad security and quality platform, marking a transition from his embedded publisher-side role into the broader AdTech vendor ecosystem. His move to GeoEdge reflects a growing industry focus on ad quality, brand safety, and the integrity of programmatic supply chains. Prior to GeoEdge, Silber served as SVP of Digital Ad Products at Fox Corporation, where he was a central figure in shaping Fox's programmatic infrastructure, audience targeting capabilities, and data monetization strategy across its digital properties. He played a key role in navigating Fox's evolution from traditional linear TV advertising toward addressable, CTV, and programmatic environments — aligning the company's inventory with advertiser demand for data-driven, measurable campaigns. His work at Fox positioned him as a recognized operator at the intersection of legacy broadcast media and modern identity-based advertising systems. Silber represents a generation of AdTech leaders who have operated at the seam between major media companies and the programmatic ecosystem, with deep expertise in publisher monetization, connected TV advertising, and audience-based buying. His transition to the vendor side with GeoEdge signals both his breadth of perspective and the increasing strategic importance of ad quality and security within the programmatic supply chain.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026

Role
Chief Business Officer
Company
Based
New York, New York, United States
Connections
2
Years in industry
15 years

Bio

Tobias Silber is a senior advertising technology executive whose career has been defined by helping premium media companies and AdTech platforms extract measurable value from digital audiences. Most recently, he has taken on the role of Chief Business Officer at GeoEdge, an ad security and quality platform, marking a transition from his embedded publisher-side role into the broader AdTech vendor ecosystem. His move to GeoEdge reflects a growing industry focus on ad quality, brand safety, and the integrity of programmatic supply chains. Prior to GeoEdge, Silber served as SVP of Digital Ad Products at Fox Corporation, where he was a central figure in shaping Fox's programmatic infrastructure, audience targeting capabilities, and data monetization strategy across its digital properties. He played a key role in navigating Fox's evolution from traditional linear TV advertising toward addressable, CTV, and programmatic environments — aligning the company's inventory with advertiser demand for data-driven, measurable campaigns. His work at Fox positioned him as a recognized operator at the intersection of legacy broadcast media and modern identity-based advertising systems. Silber represents a generation of AdTech leaders who have operated at the seam between major media companies and the programmatic ecosystem, with deep expertise in publisher monetization, connected TV advertising, and audience-based buying. His transition to the vendor side with GeoEdge signals both his breadth of perspective and the increasing strategic importance of ad quality and security within the programmatic supply chain.

Career

  • SVP, Digital Ad Products

    Fox Corporation

Expertise & education

Expertise

Programmatic AdvertisingConnected TV (CTV) AdvertisingPublisher MonetizationAudience TargetingData MonetizationAd Quality and Brand SafetyIdentity ResolutionAddressable Advertising

Speaking topics

CTV and Streaming AdvertisingPublisher Monetization StrategyProgrammatic Infrastructure for Premium PublishersAd Quality and Supply Chain IntegrityAudience-Based Buying and Identity Solutions

Recognition

Notable achievements

  • Led Fox Corporation's digital ad product strategy through the transition from linear TV to programmatic and CTV advertising environments
  • Appointed Chief Business Officer at GeoEdge, expanding his impact from publisher-side monetization to AdTech platform growth and ad quality
Connection details