Tariq Hassan

Tariq Hassan is the Chief Marketing Officer of The Wendy's Company, where he has been instrumental in revitalizing the brand's marketing approach through a combination of culturally resonant campaigns, digital innovation, and data-driven advertising. He is widely recognized for pushing Wendy's into modern media channels — including streaming, social, and programmatic — while maintaining the brand's famously irreverent voice. His leadership has helped Wendy's punch above its weight in share of voice relative to larger QSR competitors. Before joining Wendy's, Hassan served as Chief Marketing Officer at Petco, where he led a significant transformation of the brand's marketing infrastructure, including investments in customer data platforms, loyalty programs, and performance marketing. Prior to Petco, he held senior marketing roles at McDonald's, giving him deep QSR category expertise and experience managing large-scale media budgets across traditional and digital channels. Hassan is regarded in the industry as a marketer who bridges brand building and performance marketing — a balance increasingly critical in the AdTech era. His work at Wendy's has included leveraging first-party data strategies and audience targeting to drive both brand equity and measurable business outcomes, making him a notable figure at the intersection of brand marketing and modern advertising technology.

Last updated Sep 9, 2026 by ATDb automated enrichment