Tara Walpert Levy

Tara Walpert Levy is one of the most prominent executives in digital video advertising, best known for her long tenure at Google where she has been a central architect of YouTube's advertising business and its relationships with major brands and agencies. She has championed the shift of television budgets to digital video, advocated for rigorous measurement standards, and helped define how marketers think about creative effectiveness in the streaming era. Her work has made her a trusted voice not just within Google, but across the broader advertising industry. Over more than 15 years at Google, Walpert Levy has held a series of increasingly senior roles focused on agency and brand partnerships, video advertising strategy, and go-to-market leadership. She has led teams responsible for helping Fortune 500 advertisers and major holding company agencies maximize the value of Google and YouTube's advertising ecosystem. Her scope has expanded to encompass the Americas region, reflecting her ability to operate at scale across diverse markets and client segments. Beyond her operational role, Walpert Levy is a fixture on the conference circuit, regularly appearing at events such as Advertising Week, CES, and IAB leadership summits. She has been a vocal advocate for better cross-platform measurement, the value of creative quality in driving advertising outcomes, and the evolution of connected TV and streaming as advertising channels. Her influence extends to industry standards bodies and trade organizations, where she engages on issues ranging from brand safety to audience measurement reform.

• MBA, Harvard Business School
• BA, Yale University

• Led Google and YouTube's agency and brand partnerships across the Americas, overseeing one of the largest digital advertising sales organizations in the industry
• Instrumental in accelerating the migration of linear TV advertising budgets to YouTube and digital video platforms
• Championed industry-wide initiatives around cross-platform video measurement and creative effectiveness research at Google
• Frequent keynote presence at major industry events including Advertising Week, CES, and IAB Annual Leadership Meeting

• Contributor to Google's Think with Google platform on topics including video advertising effectiveness and measurement