Tanya Ridd

Tanya Ridd is one of the leading figures in programmatic advertising across the Asia-Pacific region, heading Index Exchange's APAC operations as Managing Director. In this role, she is responsible for growing the SSP's publisher and buyer ecosystem across a diverse and rapidly evolving set of markets, including Australia, Southeast Asia, and beyond. Her leadership has been instrumental in establishing Index Exchange as a credible and trusted programmatic partner in a region where the open web and premium publisher monetisation are increasingly competitive priorities. Ridd brings a strong foundation in digital media sales and ad tech partnerships, with a career that has spanned publisher-side and platform-side roles across Australian and APAC markets. Her expertise spans supply-side platform dynamics, header bidding, and the complex buyer-seller relationships that define modern programmatic trading. She is known for her ability to navigate the nuances of regional market development, balancing global platform strategy with the localised needs of APAC publishers and advertisers. As a senior woman in AdTech leadership in the APAC region, Ridd is also recognised for her role in elevating the profile of programmatic advertising as a sophisticated and brand-safe channel for premium publishers. She regularly engages with industry bodies and events across the region, contributing to conversations around transparency, identity, and the future of the open programmatic ecosystem.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026