Swati Bhatt
Swati Bhatt is a privacy and identity specialist at Index Exchange, one of the largest independent programmatic advertising exchanges, where she leads product initiatives designed to help publishers and buyers navigate the post-cookie landscape. Her work centers on cookieless identity frameworks, seller-defined audiences (SDA), and privacy-preserving signal strategies that allow the open web to remain commercially viable without relying on third-party cookies. She is recognized for translating complex regulatory and technical constraints into actionable product strategies for the supply side. Bhatt is an active contributor to IAB Tech Lab working groups focused on identity standards, positioning her at the intersection of industry policy and technical implementation. Her role at Index Exchange places her in direct dialogue with publishers, DSPs, and data partners seeking interoperable, privacy-compliant alternatives to legacy identity infrastructure. She is part of a broader wave of SSP-side identity leaders helping to define how programmatic advertising evolves under GDPR, CPRA, and the deprecation of third-party cookies. Her career reflects a deepening specialization in privacy-centric AdTech at a time when identity resolution has become one of the most contested and consequential challenges in digital advertising. Through her contributions to standards bodies and her internal product leadership, Bhatt helps shape both the technical architecture and the industry norms governing how audiences are defined and activated in a privacy-first era.
Last updated Jul 22, 2026 by ATDb automated enrichment · Connections updated Jul 27, 2026
Bio
Swati Bhatt is a privacy and identity specialist at Index Exchange, one of the largest independent programmatic advertising exchanges, where she leads product initiatives designed to help publishers and buyers navigate the post-cookie landscape. Her work centers on cookieless identity frameworks, seller-defined audiences (SDA), and privacy-preserving signal strategies that allow the open web to remain commercially viable without relying on third-party cookies. She is recognized for translating complex regulatory and technical constraints into actionable product strategies for the supply side. Bhatt is an active contributor to IAB Tech Lab working groups focused on identity standards, positioning her at the intersection of industry policy and technical implementation. Her role at Index Exchange places her in direct dialogue with publishers, DSPs, and data partners seeking interoperable, privacy-compliant alternatives to legacy identity infrastructure. She is part of a broader wave of SSP-side identity leaders helping to define how programmatic advertising evolves under GDPR, CPRA, and the deprecation of third-party cookies. Her career reflects a deepening specialization in privacy-centric AdTech at a time when identity resolution has become one of the most contested and consequential challenges in digital advertising. Through her contributions to standards bodies and her internal product leadership, Bhatt helps shape both the technical architecture and the industry norms governing how audiences are defined and activated in a privacy-first era.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Leading privacy and identity product strategy at Index Exchange during the critical post-cookie transition period
- Active contributor to IAB Tech Lab working groups shaping industry-wide identity standards