Srishti Raghunath
Srishti Raghunath is recognized within Dentsu's APAC operations for her leadership in programmatic trading strategy and addressability solutions, guiding the agency's media brands through one of the industry's most complex transitions: the deprecation of third-party cookies and the fragmentation of identity signals. Her work is particularly focused on Southeast Asian markets, where the identity landscape is complicated by a diverse mix of walled gardens, telco data ecosystems, and varying regulatory frameworks across markets like Indonesia, Thailand, Vietnam, and the Philippines. Raghunath has been credited with building Dentsu's cookieless transition playbooks tailored specifically for Southeast Asia, helping clients activate first-party data strategies and evaluate alternative identity solutions in a region where universal identifiers have uneven adoption. Her role bridges technical programmatic infrastructure and client-facing strategy, making her a key figure in translating complex identity challenges into actionable media investment decisions. Her influence sits at the intersection of programmatic operations and emerging addressability frameworks, positioning her as a practitioner-leader who shapes how a major global agency network approaches signal loss in a high-growth, high-complexity region.
Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026
Bio
Srishti Raghunath is recognized within Dentsu's APAC operations for her leadership in programmatic trading strategy and addressability solutions, guiding the agency's media brands through one of the industry's most complex transitions: the deprecation of third-party cookies and the fragmentation of identity signals. Her work is particularly focused on Southeast Asian markets, where the identity landscape is complicated by a diverse mix of walled gardens, telco data ecosystems, and varying regulatory frameworks across markets like Indonesia, Thailand, Vietnam, and the Philippines. Raghunath has been credited with building Dentsu's cookieless transition playbooks tailored specifically for Southeast Asia, helping clients activate first-party data strategies and evaluate alternative identity solutions in a region where universal identifiers have uneven adoption. Her role bridges technical programmatic infrastructure and client-facing strategy, making her a key figure in translating complex identity challenges into actionable media investment decisions. Her influence sits at the intersection of programmatic operations and emerging addressability frameworks, positioning her as a practitioner-leader who shapes how a major global agency network approaches signal loss in a high-growth, high-complexity region.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Developed Dentsu's cookieless transition playbooks for Southeast Asian markets
- Led programmatic and addressability strategy across Dentsu's APAC media brands