Sophie Neary
Sophie Neary is a senior commercial leader at Google UK, where she serves as Managing Director for Retail & Consumer Goods, overseeing Google's relationships with major retailers and consumer goods companies and helping them leverage Google's advertising, search, and commerce solutions. She is recognised in the UK retail and marketing industry as a connector between brand and performance marketing, particularly in the context of digital transformation and the evolving retail media landscape. Prior to her current role, Neary held senior positions at Google focused on retail and commerce clients, building deep expertise in how retailers can use data and digital platforms to reach consumers. She has been a visible voice in UK retail and marketing circles, frequently engaging with industry bodies and events on topics such as the future of retail, digital commerce, and consumer behaviour. Neary is known for championing a customer-first approach to digital marketing and has been involved in initiatives encouraging retailers to adopt more sophisticated measurement and media strategies. She is regarded as an influential operator within the Google UK commercial organisation.
Last updated Oct 21, 2026 by ATDb automated enrichment
AI-drafted from public sources1 source cited
- Years in industry
- 15 years
Bio
Sophie Neary is a senior commercial leader at Google UK, where she serves as Managing Director for Retail & Consumer Goods, overseeing Google's relationships with major retailers and consumer goods companies and helping them leverage Google's advertising, search, and commerce solutions. She is recognised in the UK retail and marketing industry as a connector between brand and performance marketing, particularly in the context of digital transformation and the evolving retail media landscape. Prior to her current role, Neary held senior positions at Google focused on retail and commerce clients, building deep expertise in how retailers can use data and digital platforms to reach consumers. She has been a visible voice in UK retail and marketing circles, frequently engaging with industry bodies and events on topics such as the future of retail, digital commerce, and consumer behaviour. Neary is known for championing a customer-first approach to digital marketing and has been involved in initiatives encouraging retailers to adopt more sophisticated measurement and media strategies. She is regarded as an influential operator within the Google UK commercial organisation.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Leads Google UK's Retail & Consumer Goods division, one of the company's most commercially significant verticals in the UK market
- Recognised as a prominent voice on retail digital transformation and commerce media in the UK industry