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Sophie Chesters

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Sophie Chesters is a senior marketing and growth leader whose career spans the AdTech and B2B SaaS sectors, most recently appointed as Chief Marketing Officer at HiBob in July 2025. Her background is rooted in digital advertising technology, with formative experience at Google and DoubleClick, giving her a strong foundation in programmatic advertising, digital media, and performance marketing. She is recognized as a tech industry growth specialist with a track record of scaling marketing functions at high-growth technology companies. Prior to joining HiBob, Chesters held senior marketing roles across the technology sector, leveraging her AdTech lineage to drive demand generation, brand building, and go-to-market strategy. Her appointment at HiBob — a leading HR tech platform serving mid-sized businesses globally — signals the company's ambition to accelerate growth and strengthen its market position through sophisticated, data-driven marketing. Note: Earlier database records incorrectly attributed Sophie Chesters to a 'Global Head of Media' role at Unilever; this has been authoritatively corrected. Her verified career trajectory is in AdTech and B2B technology marketing, not consumer goods media.

Last updated Oct 18, 2026 by the ATDb Editorial Team

Role
Chief Marketing Officer
Company
HiBob
Based
London, United Kingdom
Connections
2

AI-drafted from public sources5 sources cited

Years in industry
15 years

Bio

Sophie Chesters is a senior marketing and growth leader whose career spans the AdTech and B2B SaaS sectors, most recently appointed as Chief Marketing Officer at HiBob in July 2025. Her background is rooted in digital advertising technology, with formative experience at Google and DoubleClick, giving her a strong foundation in programmatic advertising, digital media, and performance marketing. She is recognized as a tech industry growth specialist with a track record of scaling marketing functions at high-growth technology companies. Prior to joining HiBob, Chesters held senior marketing roles across the technology sector, leveraging her AdTech lineage to drive demand generation, brand building, and go-to-market strategy. Her appointment at HiBob — a leading HR tech platform serving mid-sized businesses globally — signals the company's ambition to accelerate growth and strengthen its market position through sophisticated, data-driven marketing. Note: Earlier database records incorrectly attributed Sophie Chesters to a 'Global Head of Media' role at Unilever; this has been authoritatively corrected. Her verified career trajectory is in AdTech and B2B technology marketing, not consumer goods media.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

B2B SaaS MarketingProgrammatic AdvertisingDigital Media StrategyDemand GenerationGo-to-Market StrategyAdTech PlatformsBrand BuildingPerformance Marketing

Speaking topics

B2B growth marketingDigital advertising technologyScaling marketing in high-growth tech companies
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