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Sophie Chesters

Operator

Sophie Chesters is a senior marketing and growth leader whose career spans the AdTech and B2B SaaS sectors, most recently appointed as Chief Marketing Officer at HiBob in July 2025. Her background is rooted in digital advertising technology, with formative experience at Google and DoubleClick, giving her a strong foundation in programmatic advertising, digital media, and performance marketing. She is recognized as a tech industry growth specialist with a track record of scaling marketing functions at high-growth technology companies. Prior to joining HiBob, Chesters held senior marketing roles across the technology sector, leveraging her AdTech lineage to drive demand generation, brand building, and go-to-market strategy. Her appointment at HiBob — a leading HR tech platform serving mid-sized businesses globally — signals the company's ambition to accelerate growth and strengthen its market position through sophisticated, data-driven marketing. Note: Earlier database records incorrectly attributed Sophie Chesters to a 'Global Head of Media' role at Unilever; this has been authoritatively corrected. Her verified career trajectory is in AdTech and B2B technology marketing, not consumer goods media.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026

Role
Chief Marketing Officer
Company
HiBob
Based
London, United Kingdom
Connections
1
Years in industry
15 years

Bio

Sophie Chesters is a senior marketing and growth leader whose career spans the AdTech and B2B SaaS sectors, most recently appointed as Chief Marketing Officer at HiBob in July 2025. Her background is rooted in digital advertising technology, with formative experience at Google and DoubleClick, giving her a strong foundation in programmatic advertising, digital media, and performance marketing. She is recognized as a tech industry growth specialist with a track record of scaling marketing functions at high-growth technology companies. Prior to joining HiBob, Chesters held senior marketing roles across the technology sector, leveraging her AdTech lineage to drive demand generation, brand building, and go-to-market strategy. Her appointment at HiBob — a leading HR tech platform serving mid-sized businesses globally — signals the company's ambition to accelerate growth and strengthen its market position through sophisticated, data-driven marketing. Note: Earlier database records incorrectly attributed Sophie Chesters to a 'Global Head of Media' role at Unilever; this has been authoritatively corrected. Her verified career trajectory is in AdTech and B2B technology marketing, not consumer goods media.

Career

  • Senior Marketing Leader

    Google / DoubleClick

Expertise & education

Expertise

B2B SaaS MarketingProgrammatic AdvertisingDigital Media StrategyDemand GenerationGo-to-Market StrategyAdTech PlatformsBrand BuildingPerformance Marketing

Speaking topics

B2B growth marketingDigital advertising technologyScaling marketing in high-growth tech companies

Recognition

Notable achievements

  • Appointed Chief Marketing Officer at HiBob in July 2025, tasked with accelerating growth for one of HR tech's leading platforms
  • Built career expertise spanning AdTech foundations at Google/DoubleClick through to senior B2B technology marketing leadership
Connection details