Simon Pestridge

Simon Pestridge is a seasoned global marketing leader best known for his long tenure at Nike, where he held senior marketing roles across multiple geographies and helped shape some of the brand's most iconic campaigns. His work at Nike spanned product marketing, brand strategy, and consumer communications, giving him deep fluency in how major sports brands connect with audiences at scale. He joined Under Armour as Chief Marketing Officer, taking on the challenge of repositioning and reinvigorating a brand navigating significant competitive pressure in the athletic apparel market. At Under Armour, Pestridge has been tasked with sharpening the brand's identity, improving marketing effectiveness, and driving more disciplined investment across paid, owned, and earned channels. His approach emphasizes performance-driven brand building — balancing long-term brand equity with short-term commercial outcomes — a philosophy increasingly relevant in modern marketing where digital attribution and media efficiency are under scrutiny. His work sits at the intersection of brand marketing and modern media strategy, including digital advertising, data-driven audience targeting, and the evolving sports sponsorship and media landscape. His experience managing large marketing budgets across global markets makes him a relevant voice on how major brands allocate spend and evaluate advertising technology partners.

Last updated Oct 14, 2026 by the ATDb Editorial Team