VP of Brand Strategy at Visa
Shiv Singh is known for being an early architect of social media marketing strategy at scale and for authoring one of the definitive introductory texts on the discipline, while driving digital transformation at iconic global brands.
Last updated Feb 27, 2026 by AI Enrichment
Shiv Singh is one of the most recognized voices in digital marketing and brand strategy, best known as an early pioneer of social media marketing and the author of 'Social Media Marketing For Dummies.' Over a career spanning more than two decades, he has helped define how major global brands approach digital transformation, consumer engagement, and the evolving intersection of technology and marketing. His work has influenced a generation of marketers navigating the shift from traditional to digital-first brand building. Singh rose to prominence during his tenure at PepsiCo, where he served as SVP of Digital and Marketing Transformation, leading efforts to modernize the company's marketing capabilities and embed digital thinking across its portfolio of brands. Prior to PepsiCo, he held senior roles at Razorfish, where he was Global Head of Social Influence Marketing, helping shape early frameworks for how brands could leverage social platforms at scale. These roles established him as a thought leader at the forefront of digital marketing innovation. At Visa, Singh has focused on brand strategy within the context of digital payments and financial technology, helping the company articulate its brand positioning as the payments landscape rapidly evolves. Beyond his corporate roles, he is a sought-after keynote speaker at major marketing and advertising conferences worldwide, and has been widely cited in industry publications for his perspectives on digital transformation, brand purpose, and the future of consumer engagement.
PepsiCo (2013-2016)
Razorfish (2008-2013)
Visa (2016-2019)