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Shiv Singh

Thought Leader

Shiv Singh is an AdTech and digital marketing professional currently at Savvy Matters. He authored 'Social Media Marketing For Dummies,' a foundational text in the field, and led digital and marketing transformation at PepsiCo across a global brand portfolio. Singh is recognized as an influential voice in digital marketing and pioneered early frameworks for social influence marketing at Razorfish during social media's formative years.

Last updated Jul 6, 2026 by the ATDb Editorial Team

Company
Savvy Matters
Based
San Francisco, California, United States
Connections
1
Years in industry
22 years

Bio

Shiv Singh is an AdTech and digital marketing professional currently at Savvy Matters. He authored 'Social Media Marketing For Dummies,' a foundational text in the field, and led digital and marketing transformation at PepsiCo across a global brand portfolio. Singh is recognized as an influential voice in digital marketing and pioneered early frameworks for social influence marketing at Razorfish during social media's formative years.

Career

  • SVP, Digital and Marketing Transformation

    PepsiCo · 2013-2016

  • Global Head of Social Influence Marketing

    Razorfish · 2008-2013

  • VP, Marketing

    Visa · 2016-2019

Expertise & education

Expertise

Social Media MarketingDigital Brand StrategyDigital TransformationConsumer EngagementBrand MarketingInfluencer MarketingDigital Payments MarketingMarketing Technology

Education

  • MBA, The Wharton School, University of Pennsylvania
  • Bachelor's Degree, University of Delhi

Speaking topics

Digital Transformation and Brand StrategyThe Future of Social Media MarketingBrand Building in the Digital AgeMarketing Innovation and Emerging PlatformsDigital Payments and Consumer Engagement

Recognition

Notable achievements

  • Authored 'Social Media Marketing For Dummies,' one of the most widely read introductory texts on social media marketing
  • Led digital and marketing transformation at PepsiCo, modernizing marketing capabilities across a global portfolio of brands
  • Recognized as one of the most influential voices in digital marketing by multiple industry publications
  • Pioneered early frameworks for social influence marketing at Razorfish during the formative years of social media

Awards

Named one of the most influential digital marketers by industry publications

Publications

  • Social Media Marketing For Dummies (co-authored with Stephanie Diamond)
  • Marketing in the Participation Age (book)
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