Shiv Singh

Shiv Singh is one of the most recognized voices in digital marketing and brand strategy, best known as an early pioneer of social media marketing and the author of 'Social Media Marketing For Dummies.' Over a career spanning more than two decades, he has helped define how major global brands approach digital transformation, consumer engagement, and the evolving intersection of technology and marketing. His work has influenced a generation of marketers navigating the shift from traditional to digital-first brand building. Singh rose to prominence during his tenure at PepsiCo, where he served as SVP of Digital and Marketing Transformation, leading efforts to modernize the company's marketing capabilities and embed digital thinking across its portfolio of brands. Prior to PepsiCo, he held senior roles at Razorfish, where he was Global Head of Social Influence Marketing, helping shape early frameworks for how brands could leverage social platforms at scale. These roles established him as a thought leader at the forefront of digital marketing innovation. At Visa, Singh has focused on brand strategy within the context of digital payments and financial technology, helping the company articulate its brand positioning as the payments landscape rapidly evolves. Beyond his corporate roles, he is a sought-after keynote speaker at major marketing and advertising conferences worldwide, and has been widely cited in industry publications for his perspectives on digital transformation, brand purpose, and the future of consumer engagement.

• MBA, The Wharton School, University of Pennsylvania
• Bachelor's Degree, University of Delhi

• Authored 'Social Media Marketing For Dummies,' one of the most widely read introductory texts on social media marketing
• Led digital and marketing transformation at PepsiCo, modernizing marketing capabilities across a global portfolio of brands
• Recognized as one of the most influential voices in digital marketing by multiple industry publications
• Pioneered early frameworks for social influence marketing at Razorfish during the formative years of social media

• Social Media Marketing For Dummies (co-authored with Stephanie Diamond)
• Marketing in the Participation Age (book)