Selina Sykes
Selina Sykes holds the role of VP of Marketing Transformation and Social-First within Unilever's Beauty and Wellbeing division, one of the company's largest and fastest-growing business units encompassing brands such as Dove, TRESemmé, and Pond's. In this capacity she leads the evolution of how the division approaches marketing, with a particular focus on social-first content strategies and modernising brand communications for digital platforms.
Last updated Oct 22, 2026 by ATDb automated enrichment
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Bio
Selina Sykes holds the role of VP of Marketing Transformation and Social-First within Unilever's Beauty and Wellbeing division, one of the company's largest and fastest-growing business units encompassing brands such as Dove, TRESemmé, and Pond's. In this capacity she leads the evolution of how the division approaches marketing, with a particular focus on social-first content strategies and modernising brand communications for digital platforms.