Head of Advertising at The New York Times
Tomich is known for transforming The New York Times' advertising business into a premium, context-first model and for building T Brand Studio into one of the most respected branded content operations in digital media.
Last updated Mar 28, 2026 by AI Enrichment
Seb Tomich is one of the most prominent figures in premium publisher advertising, known for positioning The New York Times as a leader in the post-third-party-cookie era through investments in contextual targeting, first-party data, and branded content. Under his leadership, the NYT's advertising business has evolved from a traditional display model into a sophisticated, data-driven operation that commands premium CPMs and attracts top-tier brand partners seeking brand-safe, high-quality environments. Tomich has been a vocal advocate for the value of context and editorial quality in advertising effectiveness, pushing back against the commoditization of digital inventory and championing the idea that where an ad appears matters as much as who sees it. He has overseen the growth of NYT's T Brand Studio, the company's branded content and creative services arm, which became a widely cited model for how legacy publishers could build sustainable native advertising businesses. His tenure at the NYT has coincided with significant industry shifts including the decline of third-party cookies, the rise of programmatic advertising, and growing advertiser demand for transparency and brand safety. Tomich has navigated these changes by doubling down on the Times' subscription-driven first-party data strategy, making the publication a case study in how premium publishers can thrive by prioritizing audience quality over scale.
The New York Times (2014-2023)
The New York Times (prior to current role)