Scott Cunningham
Fractional Chief Product Officer at Alliance for Audited Media
Bringing technical standards expertise to media auditing and verified accountability at Alliance for Audited Media
Last updated Jun 6, 2026 by the ATDb Editorial Team
Scott Cunningham currently serves as Fractional Chief Product Officer at Alliance for Audited Media, where he applies deep product and technical leadership to advancing media auditing and accountability. He is widely recognized for his earlier work at the Interactive Advertising Bureau (IAB), where as Senior Vice President of Technology and Ad Operations he helped architect the technical standards—spanning programmatic frameworks, ad formats, viewability, and measurement protocols—that shaped modern digital advertising. His career has been defined by translating complex technical challenges into industry-wide solutions that bring clarity and trust to the advertising ecosystem.
Senior Vice President, Technology and Ad Operations
Interactive Advertising Bureau (IAB)
- Led development and promotion of foundational IAB technical advertising standards adopted across the digital advertising industry
- Spearheaded IAB initiatives addressing ad blocking, helping broker dialogue between publishers, advertisers, and browser vendors
- Contributed to viewability and measurement standards that became baseline requirements for programmatic transactions