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Scott Cunningham

Standards Setter

Scott Cunningham currently serves as Fractional Chief Product Officer at Alliance for Audited Media, where he applies deep product and technical leadership to advancing media auditing and accountability. He is widely recognized for his earlier work at the Interactive Advertising Bureau (IAB), where as Senior Vice President of Technology and Ad Operations he helped architect the technical standards—spanning programmatic frameworks, ad formats, viewability, and measurement protocols—that shaped modern digital advertising. His career has been defined by translating complex technical challenges into industry-wide solutions that bring clarity and trust to the advertising ecosystem.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
Fractional Chief Product Officer
Company
Alliance for Audited Media
Based
Austin, Texas, United States
Boards
1
Connections
2
Years in industry
20 years

Bio

Scott Cunningham currently serves as Fractional Chief Product Officer at Alliance for Audited Media, where he applies deep product and technical leadership to advancing media auditing and accountability. He is widely recognized for his earlier work at the Interactive Advertising Bureau (IAB), where as Senior Vice President of Technology and Ad Operations he helped architect the technical standards—spanning programmatic frameworks, ad formats, viewability, and measurement protocols—that shaped modern digital advertising. His career has been defined by translating complex technical challenges into industry-wide solutions that bring clarity and trust to the advertising ecosystem.

Career

  • Senior Vice President, Technology and Ad Operations

    Interactive Advertising Bureau (IAB) · 2010-2018

  • General Manager / VP Ad Operations

    Various digital media and ad tech companies · 2000s

Board memberships

Alliance for Audited Media (leadership role)

Advisory roles

Various AdTech startups and industry working groups

Expertise & education

Expertise

Programmatic AdvertisingAd Standards and SpecificationsViewability MeasurementAd OperationsDigital Media AuditingHeader BiddingSupply Chain TransparencyTechnical Product Leadership

Education

  • Details not publicly confirmed

Speaking topics

Programmatic advertising standards and infrastructureAd fraud and supply chain transparencyViewability and measurement protocolsMedia auditing and accountabilityThe future of digital advertising trust and verification

Recognition

Notable achievements

  • Architected foundational IAB technical standards including VAST, VPAID, and OpenRTB frameworks that became industry-wide programmatic infrastructure
  • Led IAB Tech Lab initiatives on viewability and brand safety measurement protocols adopted across the digital advertising ecosystem
  • Co-founded or championed the ads.txt initiative to combat domain spoofing and improve supply chain transparency
  • Appointed Fractional Chief Product Officer at Alliance for Audited Media, applying technical leadership to media auditing and accountability

Awards

AdExchanger Industry Award recognition (standards and technology contributions)

Publications

  • Confessions of a Media Buyer (industry commentary and blog contributions)
  • Various IAB Tech Lab white papers and technical specifications
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