Sasha Savic

Chief Executive Officer, Attivo US at Attivo

Leading Equativ's transformation into a privacy-first, independent European SSP and advocating for sustainable, transparent programmatic ecosystems that comply with GDPR and resist dependence on US tech giants.

OperatorParis, France15+ years in industry

Last updated May 30, 2026 by the ATDb Editorial Team

Bio

Sasha Savic is Chief Executive Officer of Attivo US, the advertising group behind agencies including Hill Holliday and Deutsch NY, a role he took in 2026. He is best known for leading MediaCom as U.S. CEO for over a decade (2012–2023), where the agency was named Adweek's 2021 Global Media Agency of the Year. He also briefly served as Global CEO of UM, was COO of Havas Media North America, and founded the consultancy Salar Communications.

Previous Roles

Founder

Salar Communications (2023–present)

Global CEO

UM (2023)

Chief Executive Officer

MediaCom US (2012–2023)

Chief Operating Officer

Havas Media North America (2010–2012)

Expertise

Supply-Side Platforms (SSP)Programmatic AdvertisingPrivacy-First AdvertisingGDPR ComplianceCookieless Identity SolutionsOmnichannel MonetizationPublisher MonetizationEuropean Ad Tech Regulation

Notable Achievements

Led the rebranding and strategic transformation of Smart AdServer into Equativ, expanding its positioning as a full-stack independent ad tech platform
Guided Equativ through the industry's transition away from third-party cookies, developing privacy-compliant alternatives for European publishers
Positioned Equativ as a leading voice for European ad tech sovereignty against dominant US platforms

Speaking Topics

Privacy-first programmatic advertisingCookieless future and identity resolutionEuropean ad tech regulation and GDPRPublisher monetization strategiesIndependent ad tech vs. walled gardens

Connections