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Sasha Savic

Operator

Sasha Savic is Chief Executive Officer of Attivo US, the advertising group behind agencies including Hill Holliday and Deutsch NY, a role he took in 2026. He is best known for leading MediaCom as U.S. CEO for over a decade (2012–2023), where the agency was named Adweek's 2021 Global Media Agency of the Year. He also briefly served as Global CEO of UM, was COO of Havas Media North America, and founded the consultancy Salar Communications.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
Chief Executive Officer, Attivo US
Company
Attivo
Based
Paris, France
Connections
1
Years in industry
15 years

Bio

Sasha Savic is Chief Executive Officer of Attivo US, the advertising group behind agencies including Hill Holliday and Deutsch NY, a role he took in 2026. He is best known for leading MediaCom as U.S. CEO for over a decade (2012–2023), where the agency was named Adweek's 2021 Global Media Agency of the Year. He also briefly served as Global CEO of UM, was COO of Havas Media North America, and founded the consultancy Salar Communications.

Career

  • Founder

    Salar Communications · 2023–present

  • Global CEO

    UM · 2023

  • Chief Executive Officer

    MediaCom US · 2012–2023

  • Chief Operating Officer

    Havas Media North America · 2010–2012

Expertise & education

Expertise

Supply-Side Platforms (SSP)Programmatic AdvertisingPrivacy-First AdvertisingGDPR ComplianceCookieless Identity SolutionsOmnichannel MonetizationPublisher MonetizationEuropean Ad Tech Regulation

Speaking topics

Privacy-first programmatic advertisingCookieless future and identity resolutionEuropean ad tech regulation and GDPRPublisher monetization strategiesIndependent ad tech vs. walled gardens

Recognition

Notable achievements

  • Led the rebranding and strategic transformation of Smart AdServer into Equativ, expanding its positioning as a full-stack independent ad tech platform
  • Guided Equativ through the industry's transition away from third-party cookies, developing privacy-compliant alternatives for European publishers
  • Positioned Equativ as a leading voice for European ad tech sovereignty against dominant US platforms
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