Sasha Savic

Sasha Savic is best known as the CEO of Equativ, formerly Smart AdServer, one of Europe's most significant independent advertising technology companies. He has been a driving force in repositioning the company from a traditional ad server into a full-stack, omnichannel supply-side platform serving publishers, broadcasters, and app developers across Europe and beyond. His leadership has been defined by a commitment to privacy-first advertising infrastructure and the advancement of European ad tech independence at a time when the industry is navigating seismic shifts around data regulation and identity.

• Led the rebranding and strategic transformation of Smart AdServer into Equativ, expanding its positioning as a full-stack independent ad tech platform
• Guided Equativ through the industry's transition away from third-party cookies, developing privacy-compliant alternatives for European publishers
• Positioned Equativ as a leading voice for European ad tech sovereignty against dominant US platforms