Sanghita Majumder
Sanghita Majumder is a data science and analytics leader within the AdTech space, currently contributing to fullthrottle.ai, a company focused on first-party data activation, identity resolution, and audience intelligence primarily serving automotive and enterprise verticals. She is known for applying advanced data science methodologies to programmatic advertising challenges, including audience segmentation, attribution modeling, and cookieless identity solutions. Her career has spanned roles in data science, analytics, and machine learning applied to digital advertising ecosystems. At fullthrottle.ai, she has been involved in building and refining data products that help brands and agencies understand consumer journeys and optimize media spend without reliance on third-party cookies, positioning her work at the intersection of privacy-first advertising and performance marketing. Majumder represents a growing cohort of technically rigorous practitioners who are shaping the future of AdTech from the data science side, bridging the gap between engineering, product, and go-to-market strategy. Her expertise in machine learning and statistical modeling applied to advertising data makes her a notable operator in the identity and audience intelligence segment of the industry.
Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026
- Years in industry
- 8 years
Bio
Sanghita Majumder is a data science and analytics leader within the AdTech space, currently contributing to fullthrottle.ai, a company focused on first-party data activation, identity resolution, and audience intelligence primarily serving automotive and enterprise verticals. She is known for applying advanced data science methodologies to programmatic advertising challenges, including audience segmentation, attribution modeling, and cookieless identity solutions. Her career has spanned roles in data science, analytics, and machine learning applied to digital advertising ecosystems. At fullthrottle.ai, she has been involved in building and refining data products that help brands and agencies understand consumer journeys and optimize media spend without reliance on third-party cookies, positioning her work at the intersection of privacy-first advertising and performance marketing. Majumder represents a growing cohort of technically rigorous practitioners who are shaping the future of AdTech from the data science side, bridging the gap between engineering, product, and go-to-market strategy. Her expertise in machine learning and statistical modeling applied to advertising data makes her a notable operator in the identity and audience intelligence segment of the industry.
Career
Data Scientist
Unknown
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Contributing to fullthrottle.ai's first-party data and identity resolution platform serving automotive advertisers
- Developing machine learning models for audience intelligence in privacy-first advertising contexts