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Sam Tomlinson

Analyst

Sam Tomlinson is a prominent figure in the AdTech and media consultancy space, recognized for his work at MediaSense where he helps global brands navigate the complexities of media technology, programmatic advertising, and agency relationships. His advisory work spans media investment strategy, ad tech stack evaluation, and the optimization of media supply chains for large-scale advertisers. He is frequently cited for bringing rigorous analytical thinking to questions of media transparency and value. Tomlinson has built his career at the intersection of media strategy and technology, developing deep expertise in how brands can better leverage data, identity solutions, and programmatic infrastructure to drive measurable outcomes. At MediaSense, he has been involved in high-profile consulting engagements that address the structural challenges facing the modern media ecosystem, including issues of transparency, measurement, and the shifting identity landscape post-cookie deprecation. He is a recognized voice in industry discussions around media accountability and the evolving role of consultancies in AdTech governance. His contributions through thought leadership, speaking engagements, and client advisory work have positioned him as a trusted expert among CMOs, procurement leaders, and media practitioners seeking independent guidance on technology and investment decisions.

Last updated Jul 10, 2026 by ATDb automated enrichment

Role
Executive Vice President
Company
MediaSense
Based
London, United Kingdom
Connections
1
Years in industry
15 years

Bio

Sam Tomlinson is a prominent figure in the AdTech and media consultancy space, recognized for his work at MediaSense where he helps global brands navigate the complexities of media technology, programmatic advertising, and agency relationships. His advisory work spans media investment strategy, ad tech stack evaluation, and the optimization of media supply chains for large-scale advertisers. He is frequently cited for bringing rigorous analytical thinking to questions of media transparency and value. Tomlinson has built his career at the intersection of media strategy and technology, developing deep expertise in how brands can better leverage data, identity solutions, and programmatic infrastructure to drive measurable outcomes. At MediaSense, he has been involved in high-profile consulting engagements that address the structural challenges facing the modern media ecosystem, including issues of transparency, measurement, and the shifting identity landscape post-cookie deprecation. He is a recognized voice in industry discussions around media accountability and the evolving role of consultancies in AdTech governance. His contributions through thought leadership, speaking engagements, and client advisory work have positioned him as a trusted expert among CMOs, procurement leaders, and media practitioners seeking independent guidance on technology and investment decisions.

Career

  • Senior Consultant

    MediaSense · prior to EVP role

  • Media Strategy Role

    Unknown · prior to MediaSense

Expertise & education

Expertise

Programmatic AdvertisingMedia Investment StrategyAd Tech Stack EvaluationMedia TransparencyIdentity ResolutionMedia Supply Chain OptimizationAgency Relationship ManagementMeasurement and Attribution

Speaking topics

Media transparency and accountabilityProgrammatic supply chain optimizationThe future of identity in a cookieless worldMedia investment strategy for global brands

Recognition

Notable achievements

  • Rose to Executive Vice President at MediaSense, one of the leading independent media consultancies globally
  • Led high-profile advisory engagements helping major global advertisers restructure their media technology and agency relationships