Sam Bloom

Sam Bloom is a publisher development leader at Raptive (formerly AdThrive), one of the largest ad management platforms serving independent content creators in the digital publishing space. In his role as VP of Publisher Development, he is responsible for building and scaling strategic partnerships with independent publishers, helping them navigate the increasingly complex programmatic advertising landscape and unlock meaningful revenue growth through Raptive's platform capabilities. Bloom's work sits at the intersection of publisher relations and programmatic technology, guiding content creators through header bidding implementation, yield optimization, and audience monetization strategies. Raptive's network represents a significant share of premium independent publisher inventory, and Bloom's role in expanding and nurturing that publisher base makes him a key figure in the independent creator economy's relationship with digital advertising infrastructure. His expertise in programmatic advertising and publisher-side monetization reflects a broader industry trend toward empowering independent publishers to compete with large media conglomerates by leveraging sophisticated ad tech tools and data-driven revenue strategies. Bloom is recognized within the AdTech community for his focus on sustainable, creator-first monetization models.

• Leads publisher development at Raptive, one of the largest ad management platforms for independent content creators in the U.S.
• Instrumental in scaling Raptive's publisher partnership network as the company transitioned from AdThrive to its expanded Raptive brand