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Saket Mehta

Operator

Saket Mehta serves as Chief Revenue Officer at Nift, a customer acquisition platform that uses gifting as a performance marketing channel to help brands acquire high-intent consumers. In this role, he leads revenue generation strategy, sales, and partnerships, positioning Nift's unique gifting model as an alternative to traditional digital advertising in an era of rising customer acquisition costs and signal loss.

Last updated Sep 28, 2026 by the ATDb Editorial Team

Role
Chief Revenue Officer
Company
Based
New York, New York, United States
Connections
1
Years in industry
12 years

Bio

Saket Mehta serves as Chief Revenue Officer at Nift, a customer acquisition platform that uses gifting as a performance marketing channel to help brands acquire high-intent consumers. In this role, he leads revenue generation strategy, sales, and partnerships, positioning Nift's unique gifting model as an alternative to traditional digital advertising in an era of rising customer acquisition costs and signal loss.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Performance MarketingCustomer AcquisitionRevenue StrategyGift-Based AdvertisingProgrammatic AdvertisingMartech PartnershipsSales LeadershipGrowth Marketing

Speaking topics

Customer Acquisition InnovationPerformance Marketing AlternativesGift-Based Marketing as an AdTech Channel

Recognition

Notable achievements

  • Elevated to Chief Revenue Officer at Nift, overseeing the company's full revenue function as it scales its gifting-based acquisition model
  • Helped grow Nift's brand partnerships by positioning gifting as a measurable, performance-driven alternative to traditional digital ads
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