Saket Mehta
Saket Mehta serves as Chief Revenue Officer at Nift, a customer acquisition platform that uses gifting as a performance marketing channel to help brands acquire high-intent consumers. In this role, he leads revenue generation strategy, sales, and partnerships, positioning Nift's unique gifting model as an alternative to traditional digital advertising in an era of rising customer acquisition costs and signal loss.
Last updated Sep 28, 2026 by the ATDb Editorial Team
- Years in industry
- 12 years
Bio
Saket Mehta serves as Chief Revenue Officer at Nift, a customer acquisition platform that uses gifting as a performance marketing channel to help brands acquire high-intent consumers. In this role, he leads revenue generation strategy, sales, and partnerships, positioning Nift's unique gifting model as an alternative to traditional digital advertising in an era of rising customer acquisition costs and signal loss.
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Notable achievements
- Elevated to Chief Revenue Officer at Nift, overseeing the company's full revenue function as it scales its gifting-based acquisition model
- Helped grow Nift's brand partnerships by positioning gifting as a measurable, performance-driven alternative to traditional digital ads