Ryan Detert

Ryan Detert is the founder and CEO of Influential.¹ Detert began his career as an influencer managing accounts with tens of millions of followers across Twitter and Instagram, and, recognizing a gap in how brands and agencies accessed creator talent, built Influential into a data-driven platform designed to match audiences with creators and drive measurable ROI.¹ Through Influential, he has led campaigns for major holding companies including Dentsu, Interpublic, Omnicom, Publicis, and WPP, on behalf of global brands such as Walmart, Nestlé, the NFL, Nike, McDonald's, Pepsi, Toyota, and Unilever.² The acquisition by Publicis Groupe was pursued as a strategic move to integrate deeper data sets — particularly Epsilon's consumer behavior and purchase history data — into influencer marketing measurement.¹ Source 1: adweek.com — Beyond the Follow: Influential's Ryan Detert on Creator ... Source 2: mmaglobal.com — Ryan Detert

• Chief Executive OfficerCurrent

  Influential

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