Ryan Detert

Ryan Detert is best known as the CEO and co-founder of Influential, one of the largest influencer marketing platforms in the world, which leverages artificial intelligence and psychographic data to match brands with social media creators. Under his leadership, Influential became the first influencer marketing company to partner with IBM Watson, using AI to analyze personality traits and audience data to optimize brand-creator alignment. The company has grown to work with hundreds of Fortune 500 brands and manages relationships with millions of social media influencers across platforms including Instagram, TikTok, YouTube, and Twitter. Detert has been instrumental in professionalizing and legitimizing influencer marketing as a measurable, data-driven advertising channel. He has championed the use of machine learning and behavioral science to move influencer marketing beyond vanity metrics toward ROI-driven outcomes, helping brands connect creator content to actual business results including sales lift, brand sentiment, and audience reach. His work has positioned Influential at the intersection of social media, programmatic advertising, and creator economy trends. Before building Influential into a major AdTech and MarTech player, Detert had a background in digital media and entrepreneurship. He has been a vocal industry voice on topics including the creator economy, social commerce, AI in marketing, and the future of brand-consumer relationships through authentic content. Influential has raised significant venture capital and has been recognized as one of the fastest-growing companies in the influencer marketing space.

Last updated Aug 25, 2026 by ATDb automated enrichment