Rustom Dastoor
Rustom Dastoor is best known for building and scaling Mastercard's Marketing & Advertising Solutions division, which leverages the company's vast transaction data network to offer marketers privacy-compliant, purchase-based audience insights and measurement capabilities. His work sits at the intersection of financial services and AdTech, positioning Mastercard as a data and identity player in a landscape increasingly defined by the deprecation of third-party cookies and the rise of first-party data strategies. Dastoor joined Mastercard after a career spanning media, data, and marketing technology. At Mastercard, he has been instrumental in commercializing the company's data assets for advertising use cases, developing partnerships with major platforms, agencies, and publishers. His team's offerings include audience segmentation, campaign measurement, and closed-loop attribution powered by Mastercard's anonymized transaction intelligence, making him a prominent voice on the value of financial data in modern marketing. He is frequently cited in industry discussions around identity resolution, cookieless targeting, and the role of alternative data in advertising effectiveness. Dastoor has represented Mastercard at major AdTech and marketing conferences, advocating for responsible data use and the evolution of measurement standards in a privacy-first world.
Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026
- Years in industry
- 15 years
Bio
Rustom Dastoor is best known for building and scaling Mastercard's Marketing & Advertising Solutions division, which leverages the company's vast transaction data network to offer marketers privacy-compliant, purchase-based audience insights and measurement capabilities. His work sits at the intersection of financial services and AdTech, positioning Mastercard as a data and identity player in a landscape increasingly defined by the deprecation of third-party cookies and the rise of first-party data strategies. Dastoor joined Mastercard after a career spanning media, data, and marketing technology. At Mastercard, he has been instrumental in commercializing the company's data assets for advertising use cases, developing partnerships with major platforms, agencies, and publishers. His team's offerings include audience segmentation, campaign measurement, and closed-loop attribution powered by Mastercard's anonymized transaction intelligence, making him a prominent voice on the value of financial data in modern marketing. He is frequently cited in industry discussions around identity resolution, cookieless targeting, and the role of alternative data in advertising effectiveness. Dastoor has represented Mastercard at major AdTech and marketing conferences, advocating for responsible data use and the evolution of measurement standards in a privacy-first world.
Career
Senior Vice President, Marketing & Advertising Solutions
Mastercard · prior to EVP role
Various leadership roles in data and media
Prior organizations · pre-Mastercard
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Built and scaled Mastercard's Marketing & Advertising Solutions into a recognized AdTech data business
- Positioned Mastercard as a credible identity and measurement partner in the post-cookie advertising ecosystem
- Developed partnerships with major DSPs, agencies, and publishers to distribute Mastercard's transaction-based audiences