R
Ross Benes
Senior Analyst at Insider Intelligence (eMarketer)
Digital advertising and programmatic research at Insider Intelligence (eMarketer)
Last updated May 31, 2026 by the ATDb Editorial Team
Bio
Ross Benes is a Senior Analyst at Insider Intelligence (eMarketer), where he produces research and analysis focused on programmatic advertising, connected TV, and digital advertising business models. He previously worked as a reporter covering advertising and media at Business Insider and Digiday, building deep expertise across the buy side, sell side, and ad tech ecosystem.
Previous Roles
Reporter/Staff Writer
Digiday (2016-2018)
Reporter
Business Insider (2018-2019)
Expertise
Programmatic AdvertisingConnected TV (CTV) AdvertisingStreaming Media Business ModelsDigital Advertising ForecastingThird-Party Cookie DeprecationAd-Supported StreamingDigital Media EconomicsSupply-Side Platform Dynamics
Education
- University of Nebraska-Lincoln
Notable Achievements
- Authored multiple books exploring American media and culture, distinguishing himself among AdTech analysts as a published long-form author
- Produced widely cited eMarketer/Insider Intelligence forecasts on CTV ad spending and programmatic market sizing
- Regularly quoted in major outlets including The Wall Street Journal, The New York Times, and trade publications on digital advertising trends
Speaking Topics
The Future of Connected TV AdvertisingProgrammatic Advertising TrendsStreaming Media MonetizationThird-Party Cookie Deprecation and Identity SolutionsDigital Advertising Market Forecasts
Publications
- Insider Intelligence / eMarketer research reports on programmatic advertising and CTV
- Digiday (staff contributor)
- Author of 'The Porn Business' (University of Nebraska Press, 2018)