Senior Analyst at Insider Intelligence (eMarketer)
Benes is known for his authoritative research on programmatic advertising and connected TV at Insider Intelligence, and for making complex AdTech dynamics accessible through a journalism-informed analytical style.
Last updated Feb 27, 2026 by AI Enrichment
Ross Benes is a Senior Analyst at Insider Intelligence (formerly eMarketer), where he has become one of the advertising technology industry's most recognized research voices. His work focuses on programmatic advertising, connected TV, streaming media economics, and digital advertising business models, producing forecasts and analysis that are regularly cited by major media outlets, trade press, and industry practitioners navigating a rapidly shifting landscape. Before joining Insider Intelligence, Benes built his career as a reporter and analyst covering advertising and media at outlets including Digiday, where he developed deep sourcing across the buy side, sell side, and ad tech intermediaries. His journalism background gives his analyst work a distinctive narrative quality — he is known for translating complex programmatic and data ecosystem topics into accessible, actionable insights for both industry insiders and broader business audiences. Benes is also a published author, having written books that explore American media and culture beyond the confines of industry research. This combination of rigorous quantitative forecasting, trade journalism experience, and long-form writing sets him apart in the analyst community. He is a frequent presence at industry conferences and in trade media commentary, particularly on topics related to the future of streaming advertising, the deprecation of third-party cookies, and the evolving programmatic supply chain.
Digiday (2016-2018)
Business Insider (2018-2019)