Romain Job
Romain Job is best known as a prominent strategist and thought leader in European programmatic advertising, serving as Chief Strategy Officer at Equativ (formerly Smart AdServer), one of the continent's leading independent ad tech platforms. He has been instrumental in positioning Equativ at the forefront of privacy-first advertising solutions, championing contextual targeting and curation as sustainable alternatives to third-party cookie-dependent approaches. His commentary on GDPR's structural impact on programmatic ecosystems has made him a go-to voice for publishers, agencies, and industry bodies navigating the post-cookie landscape. Job has shaped Equativ's strategic direction through a period of significant industry transformation, including the company's rebranding from Smart AdServer to Equativ and its evolution into a full-stack independent ad tech platform. He has been a consistent advocate for European sovereignty in digital advertising, arguing for alternatives to the duopoly of Google and Meta and supporting the development of privacy-compliant identity and contextual solutions tailored to European regulatory realities. As a frequent speaker at major industry events and a contributor to AdTech discourse, Job bridges the gap between technical platform strategy and broader market policy. His expertise spans supply-side platform dynamics, curation, and the evolving relationship between publishers and advertisers in a consent-driven environment, making him one of the more influential operator-strategists in the European AdTech ecosystem.
Last updated Aug 5, 2026 by ATDb automated enrichment · Connections updated Aug 10, 2026
- Years in industry
- 15 years
Bio
Romain Job is best known as a prominent strategist and thought leader in European programmatic advertising, serving as Chief Strategy Officer at Equativ (formerly Smart AdServer), one of the continent's leading independent ad tech platforms. He has been instrumental in positioning Equativ at the forefront of privacy-first advertising solutions, championing contextual targeting and curation as sustainable alternatives to third-party cookie-dependent approaches. His commentary on GDPR's structural impact on programmatic ecosystems has made him a go-to voice for publishers, agencies, and industry bodies navigating the post-cookie landscape. Job has shaped Equativ's strategic direction through a period of significant industry transformation, including the company's rebranding from Smart AdServer to Equativ and its evolution into a full-stack independent ad tech platform. He has been a consistent advocate for European sovereignty in digital advertising, arguing for alternatives to the duopoly of Google and Meta and supporting the development of privacy-compliant identity and contextual solutions tailored to European regulatory realities. As a frequent speaker at major industry events and a contributor to AdTech discourse, Job bridges the gap between technical platform strategy and broader market policy. His expertise spans supply-side platform dynamics, curation, and the evolving relationship between publishers and advertisers in a consent-driven environment, making him one of the more influential operator-strategists in the European AdTech ecosystem.
Career
Chief Marketing Officer
Smart AdServer · prior to CSO role
VP Marketing & Strategy
Smart AdServer · prior to CMO role
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Helped lead Smart AdServer's strategic repositioning and rebranding to Equativ as a full-stack independent ad tech platform
- Established Equativ as a leading European voice on privacy-first and contextual advertising strategies
- Frequent keynote speaker and panelist at major AdTech industry events on GDPR and post-cookie programmatic